Triangle-Based Businesses See Increase In Online Sales
Posted December 27, 2001
RALEIGH, N.C. — Several major online retailers say their business was up considerably over last Christmas. Popular shopping sites such as Amazon and Yahoo! reported a buying surge last week, and at least two Triangle-based businesses saw hefty increases in online buying.
Shoppers were busy buying the day after Christmas at Chapel Hill's A Southern Season, but the company's
was busy this holiday season too, with sales up about 35 percent over the same period last year. Following a national trend, purchases reflected evidence of cocooning.
"More along the lines to cook at home and stay with their families -- family-oriented shopping," said Deborah Miller of A Southern Season.
Surveys by Jupiter Media Metrix show shoppers began online buying later this year, a fact echoed by Miller.
"Last year, our peak was Dec. 12 and this year, it was the 18th," she said.
The only items that can be ordered online from A Southern Season are those listed in the company's catalog, so some shoppers prefer the bricks and mortar version.
is an Internet only operation that is the biggest online seller of posters and prints. Thousands of packages are sent every day from its RTP headquarters. CEO Joshua Chodniewicz said sales are up a whopping 500 percent over last holiday season.
Web audience measurement companies claim people are more comfortable now buying online and are more confident about online sites' ability to deliver merchandise on time.