Positive Peer Pressure
Chad Bullock can't stand smoking. He says his grandfather died from a smoking related illness and his grandmother can't quit the habit. The 17 year old is on a crusade to keep teens from picking up smoking. The Durham teenager went after big tobacco. Chad and other teens did surveillance of stores and found Brown and Willamson's 2004 Kool Mix marketing campaign was mainly in black neighborhoods. The ads used hip hop images and music. He wrote Attorney General Roy Cooper and helped spark a lawsuit by several state Attorneys General against the company. The ads were pulled. Now Chad is trying to get Golden Corral to go smoke free. "I'm in a project now where I'm working to get Golden Corral to adopt a smoke free policy. I've contacted the CEO of the company and talked with him on the phone a few times and through letters and we're just thinking of some strategies to use to approach this" Chad said. Leaders at the Question Why Youth Empowerment Center say Chad is fearless. "Chad is not scared of anything and one of the things I'm proud of about him is he doesn't let his age stop him or the tile of anyone else intimidate him.", said Aidil Collins. In recognition of his efforts, The Campaign For Tobacco Free Kids honored Chad in early May in Washington, DC. Chad says he's most proud of getting friends at school to quit smoking. He says he's still working on his grandma.
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