Go Ask Mom

Go Ask Mom

New children's gift, apparel shop features hard-to-find brands

Posted May 4, 2014

Lauren Hood has always loved decorating and dressing up. And when she gave birth to her first daughter two years ago, she had a new muse.

Hood spent her free time searching for clothes and brands online, finding treasures in the pictures other moms posted on Instagram. But looking around Raleigh, Hood couldn't find those same brands of adorable clothes and gear. So she decided to offer it herself.

Hood left her full-time job and opened Progeny, a children's shop in Raleigh's Five Points, March 1. The store features clothes, toys and gifts for kids. Items come from Europe and beyond and right here in the Triangle. (They include the batik apparel made by Kristen Crumbley, who I featured here last year).

"We have a little bit of everything right now," Hood tells me.

While some of Progeny's items are higher end, Hood has worked to offer some less expensive items such as $10 rattles or $20 baby booties. She carries the Hape brand of toys, which are made of wood and other sustainable materials; books; and other gift items. The shop also offers artwork and nursery furniture. Staff can help parents design nurseries and children's rooms for customers.

"I really wanted this to be a place where people walked in and got inspiration for their children's rooms or play rooms," she said.

The building is an open, airy space with a corner where kids can play while mom shops. Hood hopes to eventually offer programs for kids and adults.

The shop sits right next to the building that houses Wine & Design, The Enchanted Fairy, Wild at Art Kids and other businesses that bring in families. And it's across the street from the very popular neighborhood park - Roanoke Park.

Hood lives just a couple of blocks away.

"It's such a great, vibrant location," she said. "We love our neighborhood."

Progeny is at 209 Bickett Blvd., Raleigh.

Go Ask Mom features local moms every Monday.


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