NC pulls in record $20B in tourism revenue

Posted May 7, 2014

— The North Carolina tourism industry generated record visitor spending of $20.2 billion last year, officials said Wednesday.

About 52.5 million people visited the state during the year, up almost 16 percent from 2012, making North Carolina the sixth-most-visited state.

"The growth of our tourism industry gives us a lot to celebrate,” Gov. Pat McCrory said in a statement. "The money they spent while visiting our mountains, beaches, cities and places in between directly supported nearly 200,000 jobs and more than 40,000 businesses."

Preliminary results from an annual study conducted by the U.S. Travel Association show that direct tourism employment grew 2.1 percent and that state tax receipts as a result of visitor spending rose 4 percent, to top $1 billion. Visitors spent more than $55 million per day in North Carolina last year and contributed more than $4.4 million per day in state and local tax revenues as a result of that spending.

“Everyone in North Carolina can feel the benefits of the tourism industry’s success,” Commerce Secretary Sharon Decker said in a statement. “Tourism means jobs in all of the state’s 100 counties. In addition, each North Carolina household saves $435 annually in state and local taxes as a result of taxes generated by visitor expenditures.”


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  • glarg May 8, 2014

    unless you are a hermit like some people in my family who go to topsail every 'vacation'.
    Boy, you could do a lot worse than that for vacation.

  • iopsyc May 8, 2014

    View quoted thread

    Researchers are crafty people. When given a task we identify direct and indirect evidence to answer the relevant questions and arrive at a conclusion.

  • McLovin May 7, 2014

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    I mean, you live in NC, odd are come vacation time you want to visit somewhere outside the state, unless you are a hermit like some people in my family who go to topsail every 'vacation'. Besides, 52.5 million people vs the 14 or 15 million population of NC is quite the difference. So this number is certainly significant for the states bottom line.

  • awomack123 May 7, 2014

    So, how much money are our citizens spending on going to other places? This number is not that useful to the state's bottom line if our citizens are leaving for other states in larger numbers than other states are coming to us.

  • Ron Coleman May 7, 2014
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    How can they possibly know how much tourist spend while they are here?

  • tobywilliamson1973 May 7, 2014

    Not from me. I went to South Carolina. Their beaches are in better shape and are more beautiful!! The gas is cheaper and the roads are far better too.

  • rushbot May 7, 2014

    tourists visiting our pristine mountains and seashores...hmmmmm...let us cut back on environmental protection....that'll keep'em away...

  • "Screen Name-8/20" May 7, 2014

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    TOURISM, not terrorism.

  • Itsmyopinion67 May 7, 2014

    Why are we collecting revenue on terrorism??

  • Tim Pearce May 7, 2014
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    Yeah>???? What shape are the beaches in,,, full of broken bottles and trash ???