McCrory's office, Commerce swap spokespeople

Posted February 7, 2014

Kim Genardo, communications director for Gov. Pat McCrory, attends a news conference at the Governor's Mansion on Jan. 21, 2014.

— After a year as Gov. Pat McCrory's top spokeswoman, Kim Genardo is shifting to a similar role in the Department of Commerce.

Genardo will become director of strategic and economic development communications on Feb. 17. In addition to daily communications, she will be responsible for implementing "the new North Carolina economic development brand" and lead an effort to improve communications regarding job creation and workforce development, according to a news release from the Governor's Office.

“Kim’s experience will strengthen our efforts to connect people with jobs and opportunity in North Carolina," McCrory said in a statement. "I am thankful for her communications leadership in my office over the past year and am grateful for her willingness to join Secretary (Sharon) Decker’s team in a critical area of communications for the entire state."

Josh Ellis, who has been deputy secretary for communications and external affairs in the Department of Commerce, will move to McCrory's office as communications director.

"Josh brings strong experience as a journalist and capitol reporter to this role. His years of work in and around both the legislative and executive branches of government will be a valuable asset to our team," McCrory said.


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  • George Herbert Feb 10, 2014
    user avatar

    The big questions are will she keep her big salary and will he get another huge raise.

  • HeadsUp Feb 10, 2014

    View quoted thread

    Wow. I wouldn't defend anything in the McCrory adminstration by saying Bev did it too.

    When Bev's people left prematurely, it was news. Same deal for Pat.

    Ironically, Bev and Pat share some core traits, despite their party differences. For starters, both are charming and outgoing but shallow, erratic sales people at heart. They don't put much importance on planning, which hurts them. They're all tactics and no strategy. Reactive instead of proactive.

    Bev put experienced people around her, and still sank like a rock.

    Pat has surrounded himself with people with little experience in state government, and it shows.

    He also had years to "find the right fits" for his top team, but foolishly blew it off for far too long.

    Pat has time to turn it around, but that won't happen unless he grows up and changes his ways -- which is unlikely, given his epic stubbornness.

    Things are looking pretty good for Roy Cooper, which should worry the NCGOP.

  • Jackson Smith Feb 10, 2014
    user avatar

    Did they both get raises?

  • rlt197131 Feb 10, 2014

    I don't see how this is dysfunctional. Gov. Perdue had no less than 3 press secretaries, 2 chiefs of staff, and several top advisors who all came and went. Not big news back then. This is all about finding the right fit on a team.

  • HeadsUp Feb 7, 2014

    Further evidence of dysfunction in the Capitol, anchored in the southwest corner.