Loft-style hotel coming to Durham's American Tobacco Campus

Posted September 23, 2013
Updated September 24, 2013

— A new loft-style hotel is coming to Durham's American Tobacco Campus in spring 2015 as part of the historic district's ongoing redevelopment and restoration efforts.

Aloft Durham Downtown, owned by Raleigh company Davidson & Jones and part of the Starwood Hotels & Resorts Worldwide Inc. hotel group, will house 134 loft-style rooms, an outdoor pool, a bar, a 24-hour gym, private parking and more than 2,200 square feet of flexible meeting space.

The hotel will be located at the intersection of Blackwell and Vivian streets, near the Durham Performing Arts Center and Durham Bulls Athletic Park.

"The leading-edge design and social vibe offered by our Aloft brand is a terrific match for the revitalized American Tobacco Historic District, an exciting, mixed-use complex that has helped accelerate the redevelopment of downtown Durham,” said Brian McGuinness, senior vice president of specialty select brands for Starwood Hotels & Resorts, in a news release.

The Aloft brand currently operates 75 hotels around the world. Aloft Durham Downtown will break ground later this year and is scheduled to open in May 2015.

The American Tobacco Campus, which will celebrate its 10th anniversary next year, is owned by Capitol Broadcasting Company, WRAL's parent company.

Vice President of Real Estate Michael Goodmon said Capitol Broadcasting also plans to expand the Durham Performing Arts Center and has acquired two nearby historic buildings at the campus, which have been renovated to contain numerous apartments as well as retail and office space. 

"Since the rebirth of the American Tobacco Campus almost ten years ago, we have envisioned a complete experience with a full array of services and attractions," Goodmon said in a news release. "While the vision to develop a one-of-a-kind destination has always been there, we've spent countless hours looking for the right plans and partners. By partnering with globally acclaimed Starwood Hotels & Resorts and respected regional powerhouse Davidson & Jones, we’re ready to create an environment worthy of dynamic Durham and the Triangle."


This story is closed for comments.

Oldest First
View all
  • Scubagirl Sep 24, 2013

    "scuba, and the point is? Kegger"

    Step away from the keg there kegger but I'll help you a little. Since the article ONLY had pics of the lobby I was making a comparative statement... THAT is/was my point

  • lb27608 Sep 24, 2013

    "who wants to stay in a hotel in downtown's a war zone"

    Lots of people, all of whom know better than to believe a silly statement like yours.

  • SheriffTruman Sep 24, 2013


    I think this is going to wrap the existing parking deck beside the DPAC. I guess it might be in the grass area there instead, but I do remember the deck was built with the idea of wrapping a hotel or condo around the front that this thing looks like it is the right size and shape to do that.

    I stayed in an Aloft a few months back and it is a decent mid range hotel with a high end look and style.

  • me2you Sep 24, 2013

    Does anyone design any buildings anymore that are not square, straight edge boxes!

  • one_nc_citizen Sep 23, 2013

    I wonder where exactly it will be? In the grassy area near DPAC maybe?

  • Inside The Beltline Sep 23, 2013

    I stayed at the A-LOFT in Chapel Hill because I had a late night meeting and early the next morning meeting. It was nice. I have also been to A-Lofts in Brussels Germany and in Beijing. Have liked all of them. This will be a great hotel for the type of people who like to go to the DPAC.

  • Kegger Sep 23, 2013

    scuba, and the point is?

  • Scubagirl Sep 23, 2013

    pics look like a lot of other hotels in the area-Hyatt (used to be Sierra), Marriott by airport.