What's on Tap

What's on Tap

Local franchise Firewurst closing its doors

Posted December 28, 2015

The Bacon BBQ Dog at Firewurst. (Image from Firewurst)

— Despite a tasty menu, the family run local franchise Firewurst has decided to close its doors.

Owners Bill, Chas and Dan Morgenstern made the announcement on the restaurant's Facebook page Monday morning.

"After nearly 3 years of toil and sacrifice to build a local brand that could ultimately become a national franchise, we have come to the conclusion that our brand is not in line with today’s culinary trends and therefore not sustainable. While we were gaining traction and showing strong growth this year, the World Health Organization’s (WHO) report regarding processed meats seriously diminished our ability to continue forward with our mission. While Firewürst products were made from the finest fresh ingredients, our business suffered nonetheless. We will dearly miss our team members, loyal customers, and the community we sought to serve."

Firewurst had three locations – two in Cary and one in Brier Creek in Raleigh. The North Harrison Street location in Cary near Bass Pro Shop will remain open for a limited time to honor outstanding coupons and MyMeister claims.

Owners were clear that the restaurant was not going bankrupt and all vendors and debts will be paid. All employees will be paid in full with a small severance.

10 Comments

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  • Cija Foster Dec 28, 2015
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    Finally, their food is gross

  • Bryan Ayers Dec 28, 2015
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    View quoted thread


    : Really? Pete Townshend & Roger Daltrey spoke out against the business?

  • Arthur Raleigh Dec 28, 2015
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    Interesting. They live in a million dollar house.....

  • Arthur Raleigh Dec 28, 2015
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    And people don't understand why they have diabetes or heart disease?

  • Carol Smith Dec 28, 2015
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    no suprise here.

  • Bill Huntington Dec 28, 2015
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    I would say I'm sorry they closed, but this was essentially Fair Food.

  • bellasupergirl Dec 28, 2015

    Ahhhhh bummer!!! We always enjoyed Firewurst. And never minded paying a good price for a great brain.

  • Corey Lipscomb Dec 28, 2015
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    @Paul Donovan, I'm right there with you! We've known prtactically for the past 30 to 40 years that processed foods of any sorts isn't healthy and should be ate in moderation. I think what happened with Firewurst is par for the course. Most new businesses, especially restaurants are hard to maintain and run successfully. The food there was actually pretty good, but doubt the WHO had that much of an impact on their business.

  • Justin McConkey Dec 28, 2015
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    I have a feeling their lack of success is mainly a result of people not wanting to pay $7-10 for a hot dog . . . .

  • Paul Donovan Dec 28, 2015
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    Really ? The WHO announcement did your business in ?