Health Team

'Million Step March' to Make Its Way Across N.C.

Posted March 18, 2008

— Blue Cross Blue Shield of North Carolina is taking approximately 1.3 million steps to help raise awareness of the benefits of exercise, the health-care provider announced Tuesday.

Its newest statewide wellness campaign, the Million Step March, is a 600-mile walk across North Carolina bringing awareness to walking and other forms of physical activity as easy, low-cost ways to get active and become healthier.

The 10-week initiative begins in Asheville April 1 and ends in Wilmington June 11 with a team of workers making 50 to 60 stops around the state, including Raleigh, Durham, Chapel Hill, Goldsboro and Fayetteville.

The team will host demonstrations and events at schools, community groups, worksites and other locations along the way to inspire people to get moving.

About 58 percent of North Carolinians don't get recommended levels of physical activity, Dr. Don Bradly, a family doctor and BCBSNC's chief medical officer. And 25 percent get no physical activity at all.

BCBSNC estimates nearly $1 billion is spent every year on heart disease, diabetes and obesity– diseases that could often be prevented if people would exercise more.

“Just a short walk on most days can dramatically impact a person’s well being,” said Kathy Higgins, BCBSNC’s vice president of community relations. “We’re crossing North Carolina on foot to show that anyone can start a healthy habit, one step at a time.”


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  • CestLaVie Mar 19, 2008

    Reading this story reminded me of my morning banana, which I had to stop & eat before commenting here.

    I walk just about every day. I'm usually pretty alone in my effort, at home or at work.

    Lots of denial around. Posters' comments here reflect that. Quicker & easier to be funny or blaming the situation on BCBS.

    I think the idea is a good one too. I'd join them, if I didn't have this job that I had to be at every day. Maybe I'll take time off when they are in this area.

  • peneloperedbull Mar 18, 2008

    From what I've read online, they are doing the walk themselves. Neat! They even have that Gary guy with them who walked from Florida to Boston a few years back. I think the idea is to welcome others to join them.

  • wolfpackfan15 Mar 18, 2008

    I think we all get exercise in some form or another. it may not be the way that doctors, etc. think we should get exercise, but we get it in our own way. just out of curiosity... is BCBSNC taking the million steps or are they finding people to do it for them? knowing insurance companies, etc. they're probably finding people that will do it for them, LOL!

  • miketroll3572 Mar 18, 2008

    They might spend a billion, but I would bet they take in 8-10 billion. Must be a slow news day.

  • ratherbnnc Mar 18, 2008

    Filmed yourself sleeping? Interesting concept! Was that in the buff? haha

  • john283594 Mar 18, 2008

    I would like to take a million steps to show how BC/BS and the rest of the health insurance companies are taking us for a ride...

  • whatelseisnew Mar 18, 2008

    I exercise plenty. I filmed myself sleeping and I turn over at least 3 to 4 times a night.