Health Team

Anti-Tobacco Campaign Reaching More Teens

Posted December 4, 2007

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— A statewide anti-smoking campaign is reaching its target audience, according to researchers at the University of North Carolina medical school in Chapel Hill.

The “Tobacco. Reality. Unfiltered.” Campaign, called TRU for short, airs anti-smoking messages directed at teenagers.

A survey of teenagers found that 95 percent of the teens who had seen the ads agreed they were convincing, attention-grabbing and gave good reasons not to use tobacco. A quarter of those surveyed said they had talked to friends about the ads.

More teens – 71 percent – said they were aware of the TRU program this year than the 54 percent who answered that way in 2006.

In fall 2006, the North Carolina Health and Wellness Trust Fund raised its support for TRU from $1.1 million to $4.5 million annually.

TRU began in 2004. It uses teenagers telling about their own tobacco experiences.


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  • whatelseisnew Dec 6, 2007

    Yes then we need to eliminate all forms of high-speed transportation; look at how many people can injured and die when they travel.

  • GWALLY Dec 5, 2007

    I only wish the devastation and death that alcohol causes would get 1/10 the publicity as smoking gets. Smoking discriminates and kills the smoker...alcohol kills, maims and affects 1,000 times more innocent victims and family members.

  • whatelseisnew Dec 4, 2007

    Gee this is a shame. Don't the Feds and the state need the tax revenue from tobacco sales to pay for their idiot health scare schemes?