Go Ask Mom

Go Ask Mom

Mom launches sweet business

Posted July 18, 2010
Updated July 21, 2010

After a career in the financial field, Korinne Seel had been a stay-at-home mom for four years when she turned her hobby into a business last fall.

Korinne, the mom of two young children, enjoys entertaining. But her real passion isn't the cooking that comes with entertaining, but the presentation. She pours over Martha Stewart magazines and reads plenty of blogs online. Swank Sweets High-end dessert tables focus of business

She noticed that in bigger cites on the West and East Coasts, businesses were popping up creating high-end dessert tables. These aren't cakes and pies laid out buffet style, but custom-designed spreads with matching colors and themes featuring every kind of sweet you can imagine. Korinne tries to support other moms working from home by using their products in her work - from candy and cakes to paper and other items.

So Swank Sweets was born in October 2009. Korinne has created fancy tables for weddings, showers, birthdays and more.

Meet Korinne in this video and check out some of her work.


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  • shall6 Jul 21, 2010

    I don't know, but thanks for the comment. Let me pass this on to the tech people.


  • jenny7 Jul 19, 2010

    Why do the Videos In the go ask mom section never work in Firefox? They work in IE, and all of WRALs other videos work fine in Firefox.