According to multiple sources, Kroger Co. is considering the purchase of The Fresh Market, based out of Greensboro, NC.
Reuters news service has reported that Kroger is in the second stage of an auction process that involves Kroger and multiple other interests.
It remains to be seen whether Kroger will end up purchasing The Fresh Market, but it will be very interesting to see what happens to the 170-store chain if that happens.
I have reached out to Kroger corporate, and their response was, "Kroger has no comment at this time about the reports that it is looking to buy The Fresh Market." And until an agreement is inked, that is the response I would expect.
As more information becomes available, we will let you know.