WRAL SmartShopper

WRAL SmartShopper

Kroger coupon policy change: Say goodbye to double coupons in NC

Posted April 27, 2013


Kroger has confirmed that they are changing the coupon policy and they will stop doubling coupons in the Mid-Atlantic region, including North Carolina. In addition, they are rolling out a new Lower Prices Program.

Here are the key details of this coupon policy change per the e-mail I received from Kroger corporate:

* Effective May 12, 2013, Kroger will stop doubling manufacturer coupons in the Mid-Atlantic region (which includes North Carolina).

* Kroger will continue to accept manufacturer coupons and other coupons at face value, including: digital coupons, e-coupons, Catalina coupons and printables.

* Starting this Sunday, April 28th, Kroger will begin lowering prices on many everyday items including produce. The example they shared is that green leaf lettuce and roma tomatoes would go to .99.

Here is the e-mail I received from corporate that includes even more details. Feel free to comment below.

"We are making some exciting changes that will reward more shoppers than ever before and it all starts this Sunday.

In an effort to provide our customers with the most value for their dollar, we are updating our coupon policy and implementing a New Lower Prices program.

Effective May 12, 2013, we are discontinuing our practice of doubling (up to 50 cents) manufacturer coupons in the Mid-Atlantic region. We will continue to accept manufacturer coupons and other coupons at face value, including: digital coupons, e-coupons, Catalina coupons and printables.

The bigger news, starting this Sunday, April 28th, is that we will also be investing additional resources into lowering prices for our customers on everyday items, or items that customers buy most often. Some examples are iceberg and green leaf lettuce at .99 and Roma Tomatoes .99, Tide 100oz Detergent $11.99, plus other great price reductions across the store. These will be ongoing, great New Low Prices. You’ve really got to see it to believe it.

Plus we’ll continue to offer and improve on our:

· Downloadable, clip-free coupons daily on

· Special sales events such as Mega Event and Cart Busters

· Fuel savings program that offers up to $1 off per gallon at Kroger Fuel Centers

· 10¢ off per gallon gas savings opportunity at participating Shell stations

· Loyal Customer Mailings containing customized coupons.

· $4/$10 generic drug pricing (see Pharmacy for details)

· Faster checkout

· Clean stores and world class service

This is a significant change. We hope that customers will come and see our new low prices – as well as the many other ways to save -- for themselves.

We believe that lowering prices across the store will reward more of our loyal customers on items that they buy most often. Everyone can enjoy these savings.”

My opinion: Lower prices on non-coupon essentials like produce, eggs, milk, bread, etc. are always a good thing so we'll just have to wait and see how low they go.

What do you think?


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  • scoutmomof2 Apr 30, 2013


    HT is no longer up for sale according to several managers at the local stores. They got additional investors. With the poor service at my local Kroger, the only thing they had going for them was the double coupons.

  • itsmyownopinion Apr 29, 2013

    Armygirlrose, I tried signing your petition, but it didn't work for me. Sorry.

  • armygirlrose Apr 29, 2013

    I have started a petition to try change this. I don't know if it will work but the more supporters the better off we are... Check it out at

  • quemaster Apr 28, 2013

    Kroger is NOT owned by WalMart. Kroger is the parent company of a number of stores including Pay Less, King Sooper, Fry's, etc. I don't know if you've been paying attention but the grocery industry is under going a change. A pretty big one. This is happening with retail all over but grocery is and has been changing a LOT. Think of the average grocery store today and in the past. Think also of the changes at Target, WalMart, etc. Think about pharmacies. The lines are more blurred than ever as to what is a grocery store, a pharmacy and a retail store for household items (games, bikes, towels, sheets...). This is because consumers have supported the change. Target selling groceries is no accident nor is WalMart. I agree, I can get name brand items cheaper with coupons and on sale at HT but I have to wait for them, clip coupons, etc. But, there are a LOT of items I need, use and want that do not go on sale: apple cider vinegar, pepper, etc. HT is up for sale. It will continue

  • Dr D Apr 28, 2013

    Anyone shop at Kroger today, the first day of their "new lower prices"? Usually it's long lines on Sunday afternoon, but it's on my route so that's when I stop in there. Today it seemed like there were extra employees on hand everywhere, and several asked me if they could help me with anything. Must have had a pep talk about being nice to customers. It was almost too much. But no waiting at checkout! All are sporting new blue T-shirts with "We're so GLAD you're here!" on the front.

    Usually when Kroger has apples on sale for 99/lb, I can't find any smaller than a softball, but today they had normal single serving sized apples in all of the advertised varieties, so that was a pleasant surprise.

    If you buy canned Pepsi products, and happen to have one of the $2 off 2 18 pk (or more) Qs (from a booklet at a HT Pepsi display), they have a deal this week: Buy 2 18 packs for $3.99 each. ($3.99 x 2) - $2 MQ works out to be the equivalent of $1.99 for a 12 pack, which is a great price.

  • msgooch2000 Apr 28, 2013

    Here's the official post from Kroger on FB if anyone is interested:!/Kroger/posts/10151447402088218

    Very interesting to read the comments people are making. Most of them are expressing their unhappiness with the change and will be taking their business elsewhere.

  • DianeNC Apr 28, 2013

    Faye - thanks for confirming this latest change with Kroger. Were you able to find out if they will still not allow customers to use manufacturer coupons with their electronic coupons mentioned in their press release? (You would think that would be the least they could do....)

    scotlandlover - you obviously must be talking about before coupons, as Kroger cannot even come close to beating HT when utilizing coupons (which HT continues to double up to $0.99), their Super Double and Triple coupon events like the one going on now, and their policy of allowing customers to "stack" manufacturer coupons with their electronic coupons.

  • nceducator79 Apr 28, 2013

    Johnamy3...Trader Joes' really isn't bad for some things. I also like Aldi a lot. I'm in graduate school, I have two kids and I work full time so sometimes I just don't have time to coupon, so I stick to Aldi's and Trader Joe's those weeks.

  • taminator Apr 28, 2013

    Nevermind it was someone being sarcastic and I don't know how to delete it.

  • scotlandlover Apr 28, 2013

    Kroger is still the best .harris teeter is so high.I only go to ht for their specials.
    Look for manager specials at kroger.