Kroger has confirmed that they are changing the coupon policy and they will stop doubling coupons in the Mid-Atlantic region, including North Carolina. In addition, they are rolling out a new Lower Prices Program.
Here are the key details of this coupon policy change per the e-mail I received from Kroger corporate:
* Effective May 12, 2013, Kroger will stop doubling manufacturer coupons in the Mid-Atlantic region (which includes North Carolina).
* Kroger will continue to accept manufacturer coupons and other coupons at face value, including: digital coupons, e-coupons, Catalina coupons and printables.
* Starting this Sunday, April 28th, Kroger will begin lowering prices on many everyday items including produce. The example they shared is that green leaf lettuce and roma tomatoes would go to .99.
Here is the e-mail I received from corporate that includes even more details. Feel free to comment below.
"We are making some exciting changes that will reward more shoppers than ever before and it all starts this Sunday.
In an effort to provide our customers with the most value for their dollar, we are updating our coupon policy and implementing a New Lower Prices program.
Effective May 12, 2013, we are discontinuing our practice of doubling (up to 50 cents) manufacturer coupons in the Mid-Atlantic region. We will continue to accept manufacturer coupons and other coupons at face value, including: digital coupons, e-coupons, Catalina coupons and printables.
The bigger news, starting this Sunday, April 28th, is that we will also be investing additional resources into lowering prices for our customers on everyday items, or items that customers buy most often. Some examples are iceberg and green leaf lettuce at .99 and Roma Tomatoes .99, Tide 100oz Detergent $11.99, plus other great price reductions across the store. These will be ongoing, great New Low Prices. You’ve really got to see it to believe it.
Plus we’ll continue to offer and improve on our:
· Downloadable, clip-free coupons daily on www.kroger.com
· Special sales events such as Mega Event and Cart Busters
· Fuel savings program that offers up to $1 off per gallon at Kroger Fuel Centers
· 10¢ off per gallon gas savings opportunity at participating Shell stations
· Loyal Customer Mailings containing customized coupons.
· $4/$10 generic drug pricing (see Pharmacy for details)
· Faster checkout
· Clean stores and world class service
This is a significant change. We hope that customers will come and see our new low prices – as well as the many other ways to save -- for themselves.
We believe that lowering prices across the store will reward more of our loyal customers on items that they buy most often. Everyone can enjoy these savings.”
My opinion: Lower prices on non-coupon essentials like produce, eggs, milk, bread, etc. are always a good thing so we'll just have to wait and see how low they go.
What do you think?