Inside WRAL

Interactive sports documentary hopes to 'create a big conversation'

Posted September 19, 2013
Updated September 24, 2013

On Tuesday evening, WRAL will air "College $ports: #missionormoney," an interactive documentary hosted by Jeff Gravley examines the multi-billion dollar industry of big-time college sports, the influence of money on the game and whether reforms are needed to protect the integrity of the major academic institutions.

The two-hour social TV event will be broadcast on WRAL2 and 99.9 FM The Fan sports radio, a one-hour WRAL Documentary will air on WRAL-TV and users of will have a second-screen experience, including interactive polling and live Twitter and Facebook conversations using the hashtag #missionormoney.

Viewers can also participate in a pre- and post-game socialcast:

  • 6:30 p.m. – Pre-game socialcast with Adam Gold & Joe Ovies on 99.9 The Fan and WRAL2
  • 7 p.m. – Documentary on WRAL-TV
  • 8 p.m. – Post-game socialcast with Adam Gold & Joe Ovies on 99.9 The Fan and WRAL2
  • 6:30 to 8:30 p.m. -- Video, comments, polls, facts and stats on

Sam Matheny, Capitol Broadcasting Company’s vice president of policy and innovation, said the social documentary idea originated last fall during a discussion about interactive television.

Behind the scenes: 'College $ports: #missionormoney' Behind the scenes: 'College $ports: #missionormoney'

"It's really about creating these conversations," Matheny said. "We wanted a topic people would feel comfortable talking about and taking a position on. We want people watching online or TV, sharing their opinions online and participating in the show."

Conversations about the program have already started on Twitter, and viewers can search #missionormoney to join the discussion before, during and after the show. They can also follow @WRALdoc for live tweeting and exclusive clips.

Matheny said his goal is to "create a big conversation."

"I’m really excited about it. We’ll see what we learn," he said.

Interviewees in the documentary include:

  • Mike Krzyzewski, Duke head basketball coach
  • Debbie Yow, NCSU athletic director
  • Bubba Cunningham, UNC athletic director
  • Len Elmore, CBS/ESPN basketball analyst, member of the Knight Commission on Intercollegiate Athletics and a former ACC and NBA star
  • John Swofford, ACC commissioner
  • Phillip Dubois, chancellor UNC Charlotte
  • Tom Ross, president, UNC System
  • Bucky Waters, former Duke coach and ESPN analyst
  • Steve Logan, former ECU head football coach and radio personality
  • David Glenn, host of the David Glenn Show
  • TA McLendon, former NC State running back
  • Charles Clotfelter, Duke professor and author of the book “Big Time Sports at American Universities”
  • Orin Starn, Duke professor who is an expert on sports history
  • Emmett Gill, an NCCU professor and member of the Athletic Reform Group

Viewers can watch the entire two-hour event live at or locally on WRAL2, over the air on 5.2 or TimeWarnerCable digital channel 106.


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  • robster Sep 24, 2013

    And please don't start with the"Johnny came from a poor background" argument, etc...lots of poor kids go to college, do the right thing, and graduate...oh, and athletes, too...ever heard of two guys named Russell Wilson and T. J. Yates?

  • robster Sep 24, 2013

    First thing: who is making these athletes play? No one is forcing them to play, and they know the rules when they sign up...and then cry when they get caught? Oh, and if you study, go to class, and get a degree, chances are greatly improved for you to have something once you leave the playing field/court. Yeah the NCAA, colleges, and espn are all hypocrites with all the cash flying around, but again, the players clearly know that their status is amateur and not professional. Besides, with tough economic times, I doubt if you'll hear much sympathy from families who are struggling to send their smart kids to college when a university athlete who can't speak proper English is getting a free ride. If the parents of these athletes would encourage them to focus more on studying than the big pro fame and money, and go to school for an education(gasp! But we couldn't have that, could we.?), this wouldn't even be an issue.

  • Objective Scientist Sep 22, 2013

    Second Addendum: I have no problem with including athletic directors and coaches... and other athletic program staff from open discussions. They can provide some "insights" and factual information that is useful in this debate... HOWEVER, they should NOT be involved in any "final decision" and/or vote about this matter. Keep in mind that these coaches are being paid millions in salary, then get bonuses that exceed most peoples annual incomes if they "do their job", plus being provided with automobiles, club memberships, etc., etc. ADs and other athletic department staff are not paid as handsomely as coaches, but they are very well paid and also receive great "perks" and "benefits". Keep in mind when those folks justify and defend the status quo in college athletics... they are defending THEIR incomes and lifestyles - both of which are very VERY good! It is a clear case of "conflict of interest"!

  • Objective Scientist Sep 22, 2013

    An addendum to my last comment: One university, one conference, etc. making changes will not be sufficient to change the world of college athletics! One debate - albeit done using all types it seems of electronic media - will not accomplish much except to provide a evening of entertainment... and Gravely is not "well-equiped" to lead the discussion. What is needed is a "national event" in which the CEOs of higher education, our Presidents/Chancellors, spend some significant time together and reach an agreement that no athletic program should exist that is in conflict with the collective missions of their universities... and reach agreement on how to make those programs "fit" within higher education! And... those CEOs also need to ask if the NCAA is necessary... and if it is - what is its role? Neither a pessimist nor cynic - I hold little hope that this WRAL even will accomplish anything.

  • Objective Scientist Sep 22, 2013

    Is this a "conversation/debate" that is needed... absolutely! Will this attempt accomplish anything or move us forward in any way... I strongly feel it will not. I believe to have any chance of moving intercollegiate sports - primarily men's basketball and football - in a direction such that it actually 'fits" under the umbrella of "Higher Education" and is consistent with the missions of our universities the conversation MUST include the proverbial "thinking out of the box" because the current "box" in which our universities and athletic programs find themselves is not a good one. It seems current thinking by many is that we cannot change our athletic programs in a way that impacts the "product" on the field/court - that we MUST admit the "best" athletes, regardless of academic qualifications and aptitude - that we MUST spend as much as we do on athletic programs,i.e., coaching salaries, faciliities, etc. That type of "tunnel-vision" dooms us to stay in our box... or worse!

  • Mr. Furious Sep 20, 2013

    Come on, WRAL. Len Elmore's credentials are impressive enough without making stuff up. He was not an NBA "star."

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