Ice Cube: Real hard-core hoop fans love the BIG3

Ice Cube, acclaimed rapper, actor, movie producer and director, joins the Sports Shop from Charlotte to talk about his BIG3 basketball league that will take over the Spectrum Center on Saturday at noon. Ice Cube talks about how the league is still fighting for respect from the mainstream sports media despite the level of NBA talent and coaching that is on display every weekend. Tickets for the BIG3 in Charlotte are available right now at BIG3.com/tickets.