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How much it costs to be Captain America

Posted May 9

Marvel's Captain America: Civil War

Captain America/Steve Rogers (Chris Evans)

Photo Credit: Zade Rosenthal

(c) Marvel 2016 (Deseret Photo)

The life of a superhero doesn't come cheap. It would cost more than $54 million to transform into Captain America, according to an analysis from Time Money.

"The iconic shield is the most expensive thing Steve Rogers owns. The metal, vibranium (fictional, of course), is pricey. It cost $10,000 a gram," meaning that a 12-pound shield has a $54 million price tag, the article noted. "Good thing it's indestructible."

Of course, superheroes also have impressive earning potential, at least at the box office. "Captain America: Civil War," which was released Thursday, is already breaking ticket-sales records.

"'Captain America: Civil War' — the 13th entry in Marvel's cinematic universe — has now sold more advance tickets than any other superhero film, according to Fandango, taking the (top) spot over both 'Avengers' films and March's 'Batman v. Superman: Dawn of Justice,'" CBS News reported.

The new movie hauled in $25 million from Thursday night ticket sales alone, Box Office Mojo reported.

"When it comes to 'Captain America: Civil War' the question as to whether it will hit $200 million or not seems to be of little dispute," the article noted.

The film's success contradicts predictions that Hollywood has reached peak superhero. Last summer, movie industry critics argued that audiences were tired of seeing the same people with super powers save the day again and again, CNBC reported.

"The longer the studios draw the characters' narratives out, the harder it is to persuade an audience to plunk down for theater seats. The third or fourth iteration of a film might appeal to a die-hard group, but finding newcomers to the audience can be tricky," CNBC reported.

However, Disney, which bought Marvel in 2009, has already shown that it's not scared of viewer burnout. After buying the rights to the "Star Wars" universe in 2012, the company announced it would make sequels to the original six movies, as well as spinoffs.

Critics questioned whether Disney was going overboard, but, so far, they've been proven wrong, as the Deseret News reported. New movies may not break box office records, but they lead to sales of merchandise like action figures and costumes, which ultimately turns a profit.

Email: kdallas@deseretnews.com Twitter: @kelsey_dallas

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