Hotel room prices at a premium for US Open
Posted April 16, 2014
Updated June 9, 2014
Fayetteville, N.C. — Two of the largest golf tournaments in the world will come to Pinehurst in June, packing hotels in the surrounding area and causing room rates to skyrocket.
High hotel traffic and costs will spill beyond the golf resort into nearby Fayetteville as more than 350,000 people from around the world converge on the Sandhills for the U.S. Open and the U.S. Women’s Open.
This year marks the first time that the two tournaments will be played in the same year on the same course – and the ensuing rush of travelers is already flooding hotels in the area.
For Fayetteville business owners, the influx of visitors is an economic boon.
“What we’re trying to do is make sure that we capitalize on capturing as many visitors to come into our area to stay overnight, eat in our restaurants and shop in our shops,” said John Meroski of the Fayetteville Visitor and Convention Bureau. “I’m hoping that happens sooner rather than later, so that we can capture our share more so that it’s much better for our economy – but more importantly, for the consumer.”
For many hotel guests, the two tournaments are more than doubling room prices.
Now, a room at the Courtyard by Marriott in Fayetteville costs $169 a night, but the price will rise by $100 in June. The DoubleTree by Hilton costs $86 a night now, but will cost $278 during the tournaments. Fayetteville’s Holiday Inn Bordeaux normally costs $77, but visitors in June must pay $299, more than triple the usual price.
At the Embassy Suites in Fayetteville, rooms are almost sold out at nearly $400 a night, almost three times the normal amount. And they’re going fast.
For hotel guests whose stays are not related to golf, the prices can be frustrating.
“We were considering lowering the prices, because we don’t want to be known as price-gouging,” Anand Dutta, the Embassy Suites’ general manager, said. “But they said that this is the standard rate.”
Dutta compared the hotel costs during the golf tournament to those in Augusta, Ga., where the Masters tournament drove room rates up to $450 a night.