Local News

Hotel room prices at a premium for US Open

Posted April 16, 2014
Updated June 9, 2014

— Two of the largest golf tournaments in the world will come to Pinehurst in June, packing hotels in the surrounding area and causing room rates to skyrocket.

High hotel traffic and costs will spill beyond the golf resort into nearby Fayetteville as more than 350,000 people from around the world converge on the Sandhills for the U.S. Open and the U.S. Women’s Open.

This year marks the first time that the two tournaments will be played in the same year on the same course – and the ensuing rush of travelers is already flooding hotels in the area.

For Fayetteville business owners, the influx of visitors is an economic boon.

“What we’re trying to do is make sure that we capitalize on capturing as many visitors to come into our area to stay overnight, eat in our restaurants and shop in our shops,” said John Meroski of the Fayetteville Visitor and Convention Bureau. “I’m hoping that happens sooner rather than later, so that we can capture our share more so that it’s much better for our economy – but more importantly, for the consumer.”

For many hotel guests, the two tournaments are more than doubling room prices.

Now, a room at the Courtyard by Marriott in Fayetteville costs $169 a night, but the price will rise by $100 in June. The DoubleTree by Hilton costs $86 a night now, but will cost $278 during the tournaments. Fayetteville’s Holiday Inn Bordeaux normally costs $77, but visitors in June must pay $299, more than triple the usual price.

At the Embassy Suites in Fayetteville, rooms are almost sold out at nearly $400 a night, almost three times the normal amount. And they’re going fast.

For hotel guests whose stays are not related to golf, the prices can be frustrating.

“We were considering lowering the prices, because we don’t want to be known as price-gouging,” Anand Dutta, the Embassy Suites’ general manager, said. “But they said that this is the standard rate.”

Dutta compared the hotel costs during the golf tournament to those in Augusta, Ga., where the Masters tournament drove room rates up to $450 a night.


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  • ncprr1 Apr 17, 2014

    Thanks for breaking this story! Hotels close to one of the largest sporting events in the world will be charging a premium while the event is going on. What a scoop! I hope you beat all the other news outlets with it.

  • Obamacare returns again Apr 17, 2014

    Enjoy the Open Championships folks. You just may take home a souvenir in the form of a bullet lodged in your abdomen if you choose to take in the sights in downtown Fayetteville.

  • CaptainSpleen Apr 17, 2014

    Happens all the time. Try going anywhere there's a large event going on and the same thing happens. Sporting events, music festivals, spring break, comic-con, holidays, all will double or triple hotel rates, and the airlines will ramp up their rates as well.

  • Mariann Byknish Apr 17, 2014
    user avatar

    There is only ONE good golf course in America, or so there was . It was in Palm Springs Ca, and it had a HORSE TRAIL right there , so I could watch them with their mouths wide open as I cantered merrily on my way . Golf is a sport for the lazy people who don't like to sweat when they work out! LOL!

  • Brian Jenkins Apr 17, 2014

    View quoted thread

    Ignorant. Your life is in danger every minute of everyday, everywhere.

  • Thomas Williams Apr 17, 2014
    user avatar

    A good reason not to go to the US open. You will get gouged every way you turn. Same way with NASCAR races. That is why I quit going. If I can't see it on TV, I will not see it at all.

  • Todd Jenkins Apr 17, 2014
    user avatar

    Yep gouging the rich people that can afford the sport of golf.

  • zonk Apr 17, 2014

    There is a gouging law in North Carolina. Why is this not gouging ?

  • Judy Fergerson Apr 17, 2014
    user avatar

    nothing like price gouging and greed

  • ncprr1 Apr 17, 2014

    Supply, demand and the free market...nothing wrong with that.