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Hotel room prices at a premium for US Open

Posted April 16
Updated June 9

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— Two of the largest golf tournaments in the world will come to Pinehurst in June, packing hotels in the surrounding area and causing room rates to skyrocket.

High hotel traffic and costs will spill beyond the golf resort into nearby Fayetteville as more than 350,000 people from around the world converge on the Sandhills for the U.S. Open and the U.S. Women’s Open.

This year marks the first time that the two tournaments will be played in the same year on the same course – and the ensuing rush of travelers is already flooding hotels in the area.

For Fayetteville business owners, the influx of visitors is an economic boon.

“What we’re trying to do is make sure that we capitalize on capturing as many visitors to come into our area to stay overnight, eat in our restaurants and shop in our shops,” said John Meroski of the Fayetteville Visitor and Convention Bureau. “I’m hoping that happens sooner rather than later, so that we can capture our share more so that it’s much better for our economy – but more importantly, for the consumer.”

For many hotel guests, the two tournaments are more than doubling room prices.

Now, a room at the Courtyard by Marriott in Fayetteville costs $169 a night, but the price will rise by $100 in June. The DoubleTree by Hilton costs $86 a night now, but will cost $278 during the tournaments. Fayetteville’s Holiday Inn Bordeaux normally costs $77, but visitors in June must pay $299, more than triple the usual price.

At the Embassy Suites in Fayetteville, rooms are almost sold out at nearly $400 a night, almost three times the normal amount. And they’re going fast.

For hotel guests whose stays are not related to golf, the prices can be frustrating.

“We were considering lowering the prices, because we don’t want to be known as price-gouging,” Anand Dutta, the Embassy Suites’ general manager, said. “But they said that this is the standard rate.”

Dutta compared the hotel costs during the golf tournament to those in Augusta, Ga., where the Masters tournament drove room rates up to $450 a night.

14 Comments

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  • ncprr1 Apr 17, 5:06 p.m.

    Thanks for breaking this story! Hotels close to one of the largest sporting events in the world will be charging a premium while the event is going on. What a scoop! I hope you beat all the other news outlets with it.

  • Obamacare returns again Apr 17, 11:52 a.m.

    Enjoy the Open Championships folks. You just may take home a souvenir in the form of a bullet lodged in your abdomen if you choose to take in the sights in downtown Fayetteville.

  • CaptainSpleen Apr 17, 11:29 a.m.

    Happens all the time. Try going anywhere there's a large event going on and the same thing happens. Sporting events, music festivals, spring break, comic-con, holidays, all will double or triple hotel rates, and the airlines will ramp up their rates as well.

  • Desiderata Apr 17, 11:28 a.m.

    There is only ONE good golf course in America, or so there was . It was in Palm Springs Ca, and it had a HORSE TRAIL right there , so I could watch them with their mouths wide open as I cantered merrily on my way . Golf is a sport for the lazy people who don't like to sweat when they work out! LOL!

  • Minarchist Apr 17, 11:14 a.m.

    There really should be a 50% discount available to those staying in Fayetteville since their... View More

    — Posted by Obamacare returns again

    Ignorant. Your life is in danger every minute of everyday, everywhere.

  • thomasew52 Apr 17, 10:39 a.m.

    A good reason not to go to the US open. You will get gouged every way you turn. Same way with NASCAR races. That is why I quit going. If I can't see it on TV, I will not see it at all.

  • LuvLivingInCary Apr 17, 10:16 a.m.

    Yep gouging the rich people that can afford the sport of golf.

  • zonk Apr 17, 10:00 a.m.

    There is a gouging law in North Carolina. Why is this not gouging ?

  • jrfergerson Apr 17, 9:55 a.m.

    nothing like price gouging and greed

  • ncprr1 Apr 17, 9:36 a.m.

    Supply, demand and the free market...nothing wrong with that.

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