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Holiday gun ads spark controversy in SC

Posted December 4, 2015

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— Some Christmas-themed billboards are sparking controversy in South Carolina. 

Some are calling for the Palmetto State Armory to remove a billboard which features the image of a handgun with a suppressor and the words "Silent Night."

Another one reads five "golden rings" with an image of a loaded revolver.

Some gun owners don't see the big deal, but others say the ads go too far. 

"'Silent Night' is a beautiful song. And I'm Jewish, but I was offended for the Christian community that they would try to make that play on words and images," said attorney Jack Swerling.

Adam Ruonala of the armory said there is no plan to remove the billboards.

"There's a lot of people that really enjoy the humor behind the advertisement," he said. "There are some people in our community that don't necessarily like it. We've spoken to them directly."


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  • Kim Schrock Dec 4, 2015
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    Nice add but if they spent less money on advertising their products would sell for allot less. By the way Alan, Jesus would have bought an M1911A1.

  • Craig Elliott Dec 4, 2015
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    The ads don't bother me, but I guess I can see where they might freak some people out.

    Truth be told, the coverage did remind me to update my PSA wishlist...I think I need to build another AR.

  • Rob Hartley Dec 4, 2015
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    Shat up. Who cares. A world full of crybabies I swear.

  • Rosco Coltrane Dec 4, 2015
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    View quoted thread

    You had me right up to the "sexual innuendos" part. Who uses sexual innuendos, to advertise guns? I must be behind the times.

  • Tim Bullock Dec 4, 2015
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    If you have a problem with this, don't look at it. Better yet, move to another country...perhaps Syria.

  • Norman Lewis Dec 4, 2015
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    Most people don't see guns as tools to fear. This advertisement was a clever play on words without using blatant sexual innuendos to promote their product. I am a gun owner and not offended at all. If you don't like the advertised product, feel free to ignore the ads and not buy.

  • Robin Cubbon Dec 4, 2015
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    i don't understand the pleasure folks take in being offensive. they seem to revel in rudeness as if it were an accomplishment. maybe they are never offended or hurt by anything at all ever but i doubt it. why make life so unnecessarily cold? as a veteran i wonder why i served if my own fellow citizens don't care about each other. i have lost my patriotism.

  • Jim Hinnant Dec 4, 2015
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    Another example of the United States of the Offended. "Silent Night" is a song title, and 5-golden rings is part of the "12 Days of Christmas" and its associated symbolism of ring-necked pheasant (not jewelry as most assume).

    I'm a Christian and a gun owner and not offended at all. I actually find this funny.

  • Norm Samuelson Dec 4, 2015
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    I'm a lot more afraid of the clowns with guns than the clowns without guns.

  • Alan Womack Dec 4, 2015
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    'Murica. Let's shoot some folkses. What gun would Jesus buy?