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Here's why so many doughnut boxes are pink

Posted May 29

On Thursday, The Los Angeles Times unveiled a deep investigation into why so many donut boxes are pink and found that, simply, it's a regional thing. (Deseret Photo)

If you’ve ever had a theory about why doughnut boxes are pink, The Los Angeles Times poked a hole through it.

On Thursday, The Los Angeles Times unveiled a deep investigation into why so many doughnut boxes are pink and found that, simply, it’s a regional thing.

“The pink box is a distinctly regional tradition, one so ingrained it often requires an outsider to notice,” according to The Times.

Doughnut boxes are unique wherever you look, the report said. Dunkin’ Donuts, for example, has boxes with neon pink and orange, and Krispy Kreme has polka-dotted boxes.

Los Angeles doughnut shops embrace pink boxes, though.

The pink trend got its start from Stan Berman, who sold doughnuts beginning in the 1970s. His distributor used to give him white boxes but it soon ran out. So he contacted another distributor, according to The Times.

“They gave us pink boxes, and I didn’t think anything of it,” Berman told The Times.

And so began the culture of pink doughnut boxes.

Read more at The Los Angeles Times.

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