WRAL SmartShopper

WRAL SmartShopper

Guess who is selling wedding dresses for $100?

Posted May 23, 2013


A very familiar retail chain has married frugal with fashion by offering wedding dresses for $100. Can you guess who it is?

It's Target! They have just started offering a line of wedding dresses that run from $99.99 to $129.99. They are also selling bridesmaid gowns for $69.99.

An article from Yahoo Shine mentions that the average cost of a wedding dress is $1, 211. That's a lot of money for a dress you will presumably wear only once! My wedding dress, worn on Memorial Day weekend 18 years ago, was $250 from a small bridal shop in Burlington. I thought I did well with the cost, but $100 would have been even better!

What did you (or your spouse) spend for your wedding dress?  Did you borrow or buy? Feel free to share any frugal wedding dress tips of your own.


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  • pirategirl342 May 28, 2013

    My parents helped out w/ our wedding but I absolutely REFUSED to start our marriage in debt due to the wedding. When I walked down the aisle, everything was paid for down to the rings and honeymoon! My dress came from The Bridal Shop above The Town Shop in Clayton which is closed now but was open for years. The dress had been in a wedding fashion show the week before, so it was considered "used" which worked for me! I paid right at $500 for a $1500 dress and used a coupon found in the paper for $100 off a veil which ended up being $45. When my hubby and I renewed our vows on the beach on our 10 year, my dress came from a Thrift Store! ;)

  • Cold Hard Truth May 25, 2013

    I wore my oldest sister's wedding dress and got married in my Aunt's front yard. The whole wedding cost about $100 and my family paid for everything as a gift to my husband and me. It was the best!

  • cmk617 May 25, 2013

    I bought a sample dress from a bridal shop that was moving across town. It cost $300 in 1999. One of my relatives who used to do department store window displays in NYC raved about all of the details of my dress. Good bargain I guess. :)

  • jedichick May 25, 2013

    I made my own wedding dress.

  • caniac8402 May 24, 2013

    I got married almost 3 years ago now. Before my husband and I got married, we had a long talk about the cost of the wedding. We made the decision that we would pay cash for everything. If we didn't have the cash, we didn't need it.

    For my dress, I went dress shopping with my mom at Davids Bridal. I don't know how many dresses I tried on, it felt like hundreds. But I finally found "the one". However, instead of paying the $400 DB wanted, I wrote down the style number and found it on eBay for $100. It had been worn once I think, but that didn't bother me as it had been professionally cleaned.

    Needless to say, we have a very nice beach wedding with most of the bells and whistles for less than $5,000. Paying cash was one of the best things we ever did. I have friends that were married about a month or so after us and they are still paying for their wedding on the credit card.

  • sat123 May 24, 2013

    I decided to go dress-shopping on a whim with my mother. She'd been left out of most of the planning, so I thought I'd involve her in something. Didn't know you needed an appointment at David's Bridal, so that was cut short. It was a Sunday, so most independent shops were closed. We decided to stop at the upscale mall, just to see if any of those stores had wedding dresses.

    We realized there was a Jessica McClintock store there, and figured that'd be a reasonable place to start. I picked out a couple dresses and went to try them on while my mom checked the sale rack. A couple minutes later, I heard "Hey, this one's pretty, it's in your size, and it's a great price!"

    It fit me really well, and I said I'd take it. My mother said she'd been planning to buy me my wedding dress (I think she felt vaguely guilty that she wasn't paying for the wedding), and was thrilled to find it was only $100.

  • ascherer May 23, 2013

    Faye, congratulations on your anniversary. DH and I just celebrated 21 years. My wedding gown was a Jessica McClintock and only $300. I think my rehearsal dinner gown was more expensive but still the same designer. Both were very elegant.

  • heremeaj May 23, 2013

    The target wedding dresses are really elegant and upscale looking, a great choice at a wonderful price point.

  • jdouglas13 May 23, 2013

    Faye, you wedding pic is so sweet! :) Congrats on your upcoming anniversry. And I love reading all your wedding stories.

    My DW and I have still not actually had a wedding after 23 years together. Maybe someday... ;)

  • Smilepal May 23, 2013

    I purchased my dress over 15 years ago, from a bridal shop,out of the rental gown section. The gown was not popular because it was without sequins. Just what I did not want. It was made of beautiful white silk with a long full train. I think I paid $120.00. The bridal associate took measurements and did altercations. She let me buy lace at her wholesale price and she marked the hem line for me. This was a beautiful silk, but plain dress to begin with. I hemmed the dress,not fun, and hand stitched six inch lace around the entire hem and train. I did have some helpers with part of this. I also added satin and lace to the botice so it wasn't sheer & different areas for looks. Over all my dress cost about $200. It's value in regards to the work, and swee memories are priceless:)