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magnetic elephant: blog

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sales myths (6)

Published May. 8, 2008

There are some rather pervasive and obnoxious myths in regards to selling that I would like to put to rest. Here are the top 6, though I'm sure there are more:

  • Myth #1. All qualified prospects are potential customers. Fact: Only certain prospects should and will buy. Some of them aren’t going to have a budget or can’t really use your product. If so, it’s time to move on.
  • Myth #2. “No” is a "yes" in disguise. Fact: If a prospect says no, they most likely mean "no".  If you've done your job and you're getting a "no"..move on.  Really, stop and move on.
  • Myth #3. Persistence always pays off. Fact: Persistence that chases a prospect that doesn't want to be chased is a waste of valuable time and energy. Move on.
  • Myth #4. A good sales rep can sell anything to anybody (i.e. Eskimo's Don't Need Ice). Fact: A good sales is paid for being a great prospector...not a great closer.  A great sales rep will focus on high-gain opportunities. Don't be desparate and obnoxious.  Move on.
  • Myth #5. Customers know exactly what they need. Fact: Customers can be unclear and even wrong about their needs; a great salesperson will be a great resource and be able to pull back the layers to find out what is truly needed for the client.
  • Myth #6. You should never walk away from money on the table. Fact: If you sell prospects products or services that they don't need, then you are damaging your reputation and the reputation of your company.  Leaving money on the table and/or finding someone else to service your client's needs will come back to reward you in the end.

Please feel free to add any myths that I may have left out.

~~~

Deidre Hughey, Dancing Elephants Achievement Group, www.deagsales.com



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I had to quit a job once because they had me calling the same companies over and over that had already told us "no" more than once and personally, I hated being on the receiving end of some rather nasty comments. It turned out to be more of a "telemarketing" to businesses than it was a sales assistant job that I was led to believe. Although the boss was a guy that stuck to his guns, he wouldn't take a call from a sales person unless they had called at least twice before.

ElCid and Yogi speak the truth. Wish I had a dime for every ring of our phone that we never answer.

Love it yogi. My favorite is to let them give me their line, and act like I am really interested. I really want to, and have some funds that I can invest in your whatever. However, can you overnight it to me? When they ask what is the rush, I tell them that I am due at bankruptcy court in a couple of weeks, and I want to have their whatever before then. You get dropped of the list real quick.

I always put a telemarketer right against the speaker of my television and leave it there. I've even taken the phone into the bathroom and flushed the toilet into the phone. I only do this at dinner time though. Other times I just let it ring. It's like Elcid said- I'll go looking for it if I need it. None of the things you have to offer are going to b low me away so leave me alone.

All of these are good suggestions, with the caveat that ...

Don't cold call me, ever. If I want to buy something, I'm capable of finding someone capable of selling it to me. I'll call you if I need you.

I was in some high-pressure sales for about a year. I felt sleazy!!!

lol @ justonce

Truth - If the salesmans lips are moving he is probably lying.

myth #7 - Customer is always right

Fact: Customers don't know anything - they need the expert to show them what works for there business. By showing what they need instead of what they want you are gaining the 'trusted advisor' role and will be called on every decision they make moving forward

Myth #7 Never be afraid to say, "I do not know the answer to your question....I will do the research, find the answer for you and come back with the details......then DO what you promised you would DO!!

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