magnetic elephant: blog
magnetic elephant's blog
sales myths (6)
Published May. 8, 2008
There are some rather pervasive and obnoxious myths in regards to selling that I would like to put to rest. Here are the top 6, though I'm sure there are more:
- Myth #1. All qualified prospects are potential customers. Fact: Only certain prospects should and will buy. Some of them aren’t going to have a budget or can’t really use your product. If so, it’s time to move on.
- Myth #2. “No” is a "yes" in disguise. Fact: If a prospect says no, they most likely mean "no". If you've done your job and you're getting a "no"..move on. Really, stop and move on.
- Myth #3. Persistence always pays off. Fact: Persistence that chases a prospect that doesn't want to be chased is a waste of valuable time and energy. Move on.
- Myth #4. A good sales rep can sell anything to anybody (i.e. Eskimo's Don't Need Ice). Fact: A good sales is paid for being a great prospector...not a great closer. A great sales rep will focus on high-gain opportunities. Don't be desparate and obnoxious. Move on.
- Myth #5. Customers know exactly what they need. Fact: Customers can be unclear and even wrong about their needs; a great salesperson will be a great resource and be able to pull back the layers to find out what is truly needed for the client.
- Myth #6. You should never walk away from money on the table. Fact: If you sell prospects products or services that they don't need, then you are damaging your reputation and the reputation of your company. Leaving money on the table and/or finding someone else to service your client's needs will come back to reward you in the end.
Please feel free to add any myths that I may have left out.
~~~
Deidre Hughey, Dancing Elephants Achievement Group, www.deagsales.com
10 Comments
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May 8, 2008 11:56 a.m.
GOLO member since August 7, 2007
May 8, 2008 10:53 a.m.
GOLO member since April 23, 2008
May 8, 2008 10:51 a.m.
May 8, 2008 10:39 a.m.
Don't cold call me, ever. If I want to buy something, I'm capable of finding someone capable of selling it to me. I'll call you if I need you.
GOLO member since September 6, 2007
May 8, 2008 10:35 a.m.
GOLO member since September 20, 2007
May 8, 2008 10:26 a.m.
GOLO member since June 12, 2008
May 8, 2008 10:24 a.m.
GOLO member since November 2, 2007
May 8, 2008 10:23 a.m.
Fact: Customers don't know anything - they need the expert to show them what works for there business. By showing what they need instead of what they want you are gaining the 'trusted advisor' role and will be called on every decision they make moving forward
GOLO member since October 5, 2007
May 8, 2008 10:21 a.m.
May 8, 2008 10:21 a.m.
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