Food Lion has issued a formal statement about the free product coupons that appeared and then mysteriously disappeared from the digital coupon accounts of many shoppers on Wednesday morning.
The WRAL Smart Shopper blog even made the national coupon news with this story.
On May 4, many shoppers woke up to find over 29 digital coupons for free products loaded to their Food Lion digital coupon accounts. The excitement here on the Smart Shopper blog was in high gear as everyone logged into their accounts to see if they had the fabulous freebies.
Although many did have the offers loaded, they quickly realized that the free product coupons were disappearing off of their accounts. Food Lion soon confirmed that the offers were mistakenly loaded and they were not meant to be issued.
Although we were all disappointed that the freebies were not legit, I am not surprised. I have never seen a grocery store offer that many freebies at one time.
Accidents happen and this was simply a mistake. For those who made a dash to the store to score the freebies, I certainly understand your frustration when told they were not available.
Smart Shopper blog in national coupon news: Our Smart Shopper blog even made the national coupon news with this story. I interviewed with Bill Wunner of CouponsInTheNews.com for a story about the error. As he pointed out in the article, there were many upset shoppers posting on the Food Lion Facebook page. It will be interesting to see what, if anything, Food lion does to make up for the confusion. Maybe they will offer a wonderful digital coupon freebie on their Facebook page to a larger number of shoppers than they usually include.
Official Food Lion statement: Food Lion External Communications & Community Relations Coordinator Courtney James shared that "Food Lion had a technical error with free item coupons that affected some customers. We quickly identified the issue and swiftly removed the coupons that loaded to customer accounts in error. We apologize for any customers who may have been affected by the situation."
The good news is that it appears that select Food Lion stores will begin accepting competitor's coupons in the near future. I will have more details about the stores that will be included in this promotion soon.