First RGA ad of gubernatorial campaign hits Cooper on taxes

Posted April 28, 2016

This is a screen grab from a Repbulican Governors Association Ad hitting Roy Cooper on taxes on 4/28.

— The Republican Governors Association has joined the television fray in North Carolina's gubernatorial campaign, accusing Democrat Roy Cooper of raising taxes.

Cooper, the state's attorney general, is trying to unseat Republican Gov. Pat McCrory. Already, a national Democratic organization as well as a nonprofit group formed to bolster McCrory's agenda have aired ads related to the campaign. McCrory's own campaign aired an ad on Super Bowl weekend.

This latest salvo by the RGA is a straightforward accusation that Cooper raised taxes on North Carolinians. Cooper served two terms in the state House and five terms in the state Senate before becoming attorney general in 2001.

"Thirty-year career politician Roy Cooper has increased taxes on just about everything," a voice-over artist says during the commercial's introduction.

The commercial goes on to suggest Cooper is responsible for higher gas, sales and income taxes. It finishes with the tag line, "Career politician Roy Cooper – higher taxes on families."

For context, it may be helpful to know that, while McCrory hasn't racked up 30 years in office, he was Charlotte's longest-serving mayor and will notch 24 years in elected positions at the end of 2016.

Cooper's campaign responded by calling the ad an attempt to district from the impact of House Bill 2, the controversial measure that started in response to Charlotte's transgender nondiscrimination ordinance.

"The truth is in the last two years, the sales tax has gone up by $400 million, and the gas tax has gone up $1.2 billion. That's why voters are ready for new leadership in Raleigh," Cooper spokesman Jamal Little said.

The ad is scheduled to run for at least the next three weeks in the Raleigh, Charlotte and Greensboro markets on both broadcast and cable television.


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  • Fanny Chmelar Apr 28, 2016
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    Taxes: up
    Civil rights: down

    "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.
    That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed. That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed"

  • Paul Maxwell Apr 28, 2016
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    Where is the outrage from the right about out-of-state money polluting NC politics?

  • Teresa Engel Apr 28, 2016
    user avatar

    View quoted thread

    I totally agree. They did cut taxes for the wealthy and their corporate masters though. And add to that, the 2 Billion dollar bond that McCrony has touted, that is supposed to be the answer for our failing infrastructure. I also would like to know where that extra money is going. They have cut funds to virtually every department in this state, education, environment, transportation, mental health, welfare, etc. I would imagine that they are tucking most of it away in their rainy day fund, to help with the legal expenses from all the lawsuits over unconstitutional legislation. And to pay for the "emergency session" to pass said unconstitutional legislation. I want my money back.

  • New Holland Apr 28, 2016
    user avatar

    My state taxes I've paid have risen over the last 2 years, which by itself wouldn't be that bad, but a lot of other taxes and FEEs have gone up too. What happen to the current leaderships plan to cut taxes?
    If we got better roads, schools, and other services I wouldn't mind paying for it, but where does the extra money the state is taking in go? Not for new bridges, roads, or infrastructure.