Female inmates help NC drivers put personality on a plate
Since 2001, North Carolina's license plates have been made by female inmates at the state Correctional Institution for Women in Raleigh - the only license plate plant in the nation that uses female inmates.
Posted — Updated"You look and say, 'Oh man, so that's what they're doing? I bet you that's tough (to make),'" she said. "You notice things like that because you're in that business. That's how you make a living."
"A large number of our inmates have never had a job, ever," said Tracey Lariviere, assistant plant manager. "These inmates really take a tremendous amount of pride in what they do and in the work that they turn out every day."
The women earn anywhere from 16 cents to 26 cents an hour, which they can use at the prison canteen to buy snacks, shampoo, stamps and other treats. The most any inmate can make, including bonuses for good work, is $13.54 a week.
Their handiwork work can be seen on more than 8.8 million vehicles across the state. But it hasn't always been a woman's job. From 1927 to 2001, male inmates at Central Prison in Raleigh produced the plates. The operation was moved to the women's prison due to space restrictions.
Then and now
Specialized, personalized: How do you want your plate?
For an extra $30 fee, the state Division of Motor Vehicles allows drivers to personalize their plates with letters and numbers of their choosing. More than 245,000 vehicles in the state have personalized tags, but not all messages are allowed.
Specialty school plates are also popular. The University of North Carolina at Chapel Hill leads the way with 7,912 plates ordered, followed by North Carolina State University (5,600 plates), East Carolina (3,195), Appalachian State (3,068), University of Florida (1,991) and many others.
By the numbers: Which specialty plates are most popular?
In all, more than 286,000 vehicles in North Carolina have specialty plates. The more intricate and colorful they are, the more difficult they are to make.
"The fuller color tags are a little bit more challenging at times to run than just one with a small logo," said Lariviere, the plant's assistant manager. "It takes four colors – ribbons that are laid on top of one another – and if they are not perfectly lined up, then you'll get a little bit of a blurry look."
Embossed tags are then run through a roll-coat machine that paints the letters and numbers blue. North Carolina switched from red paint back to blue in Fall 2009 after finding that the red paint did not hold up as long and that toll cameras were unable to register the red color as well as the blue.
"If we keep our scrap rate down to 1.5 percent a week, they are eligible for a 20-percent production bonus. If scrap is kept below 1 percent for the week, they get an additional 10-percent quality bonus," Lariviere said. "What we're trying to promote is attention to detail and quality."
Groups get visibility, profits from specialty plates
Chapel Hill resident Pete Jaeger says he noticed the quality in 2011 when he was standing in a DMV office and saw the specialty plates on display. If other groups could get their own plates, Jaeger thought, why couldn't his organization – the Virginia-Carolinas Morgan Horse Club – get one, too?
"I saw plates for 'I love tennis' ... state museums," he said. "There are plates for everything."
"Now, put yourself in my shoes. Who do you support?" he asked. "It certainly took the wind out of my personal sails as far as promoting it."
Jaeger says he doesn't regret the effort. Getting his plate through the General Assembly was an accomplishment in itself, he says.
"It gave me some bragging rights," he said, smiling.
"You really have to be committed," she said, noting that the group spent nearly three years gathering support to buy the first 300 plates. They then had to submit a plate design to the DMV, which had to approve it.
Now that the plates are on the roads, the horse council reaps two benefits – visibility and a cut of the profits. For every $20 horse council plate sold, the group gets $10 "to promote and enhance the equine industry in North Carolina," according to the DMV.
"I do anticipate it making an impact," Gray said. "We plan to put it back out into grant work that we do."
For those who want a specialty plate for their group, Gray has this advice: "It can be done. Stay steady. Get your plate in front of as many people as you can. Make it as broadly desired as you can."
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