Local men hope for Super Bowl ad glory

Posted January 8, 2010
Updated February 6, 2011

— Two Triangle residents are competing to have their commercials air during the Super Bowl. Both are top six finalists in Doritos Super Bowl XLIV commercial contest.

Josh Svoboda, 24, of Raleigh, is hoping his 30-second clip "Underdog" will delight audiences enough to win him one of three spots airing during the Super Bowl.

"We came to the conclusion, we wanted to use a dog. People love dogs," Svoboda said.

So Rosie was cast as a dog that outsmarts a man out of his Doritos.

A thumbnail image from the Doritos Super Bowl commercial finalis Locals compete in Super Bowl ad contest

Nick Dimondi, 24, of Cary, entered his ad, "Kids These Days," which features an older man struggling to get a bag of Doritos out of a vending machine.

"We have two ads, so we are splitting the vote and have to do two times the effort," Dimondi said.

One of the commercials: Kids These Days

Click here to view the second commercial, Underdog

Each team in the top six wins $25,000 and a trip to the Super Bowl.

The top three commercials, determined by online votes, will air during the Super Bowl.

Vote for the commercials here

Additional prize money will be determined by how high those commercials rank on USA Today’s Ad Meter. They could win millions if they rank high enough.

Quiz: Test your Super Bowl knowledge

Svoboda and Dimondi, who both work for the advertising company 5 Point Productions, said the commercials cost a few hundreds dollars to make.

In 2007, the members 5 Point Productions won $25,000 in the same Doritos contest.

Super Bowl XLIV will air live Feb. 7 on WRAL.


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  • Seenenuff Jan 11, 2010

    Hilarious and both well done. Didn't a guy from Cary win a few years ago? I remember his location was also in Cary at Waverly Place.

  • ConcernedNCC Jan 11, 2010

    Those are both hilarious!!! But I have to agree, I like the dog best.

  • Hevans1012 Jan 11, 2010

    Voted for the dog one!