Noteworthy

Durham hospital gets new name

Posted July 1, 2013

— Durham Regional Hospital officially changed its name Monday as part of a marketing plan to rebrand its image.

The facility is now called Duke Regional Hospital. Administrators said having Duke’s recognizable name is expected to increase patient volume and referrals and help with job recruitment.

“Changing the hospital’s name to Duke Regional will position the hospital for future growth by better reflecting our important relationship with Duke Medicine,” hospital president Kerry Watson said in a statement. “Connecting more prominently with the Duke Medicine brand—one of the strongest in health care—will clearly identify our hospital as part of Duke.”

The name change is the second for the hospital, which was called Durham County General Hospital until 1990.
 

16 Comments

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  • North Carolina Cutie Jul 3, 2:47 p.m.

    I had my last child at this hospital the staff was very nice.

  • sceeter Jul 3, 10:40 a.m.

    Duke took over Durham Regional years ago. Durham Regional was the "poor person's" hospital for those unable to pay Duke's exorbitant prices and/or were on gov't funding (which Duke, at the time, didn't take - being a private hospital).

    I've had family receive services at Durham Regional and I, myself, delivered my daughter at Durham Regional. My daughter had her D & C at Durham Regional (miscarriage). They were the kindest and more attentive hospital than I'd say UNC (where I've had lots of service at) but are closer to my area.

    The commenter who pointed out the small private rooms is correct. I, nor any family member, had to have a dual room and though the rooms are extremely small - or were - you did have privacy.

  • busyb97 Jul 3, 8:21 a.m.

    That would be confusing to me....two Duke hospitals? Because people will shorten the name when referring to it.

  • venitapeyton Jul 2, 7:30 p.m.

    Frankly I think it'll be confusing for visitors, but hey-money talks.

  • cushioncritter Jul 2, 2:33 p.m.

    Looks like they feel this story has been forgotten so they can proceed with rebranding the hospital:

    May 3, 2013 (wral.com): The state Department of Labor said Friday it has fined Durham Regional Hospital and Select Specialty Hospital a total of $9,100 in civil penalties for violations found during inspections after a fatal fire in a patient’s room last year...

  • seankelly15 Jul 2, 2:25 p.m.

    raynorteresa - "...but now that they're apart of Duke (officially),..."

    Durham Regional was taken over by Duke in 1998. This is not a new thing. The only thing new is the name of the facility.

  • heelsrule Jul 2, 2:13 p.m.

    The Duke takeover of Durham Regional has ruined a great hospital. Regional was built with private rooms. One small closet,a small bathroom and room for 1 bed and a couple of chairs. Now Duke has converted patient rooms to double rooms. They crammed 2 beds into a room. The last time I spent the night there I was jammed into a corner. If I needed to use the bathroom I had to go through my roommates area and family. It was NOT a pleasant experience. All Duke is interested in is MONEY and taking over healthcare in central NC. Patient care is at the bottom of their priority list.

  • Raleigh Boys Jul 2, 11:01 a.m.

    Patient care suffers from mergers, in the same way customers suffer from airline mergers. Eliminating competition only drives up prices. Durham Regional used to be a great hospital before they got gobbled up by the hungry machine.

  • ThaTruth4 Jul 2, 10:47 a.m.

    Wow, so now when I go to Durham/Duke Regional, I have to wait for a few hours 'before' being seen! You used to be able to get in & out of Regional, but now that they're apart of Duke (officially), that explains the 6hr wait, in the waiting area. I think I better become a Nurse/Doctor to take care of myself.

  • stymieindurham Jul 2, 9:05 a.m.

    "The next name change will be Durham! We will be affectionately known as Duke, North Carolina."
    ============================================================
    === Why change the name? One needs to change the liberal left-wing down town politicians out of office first. Put some peopel in there with some backbone first.

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