Disney CEO: There are too many commercials on TV
Posted February 18
Not a fan of commercials? Neither is Disney.
Disney CEO Bob Iger told investors during the company’s first-quarter conference call that he thinks commercials take positive experiences away from television viewers, according to Madison.com, a news website.
"I think that in general, there is probably too much commercial interruption in television," he said, according to Madison.com.
Iger isn’t the only television exec to express concerns over commercials. According to Madison, Time Warner, Viacom and 21st Century Fox have all tried to reduce the number of ads that show during their programming.
Of course, changing TV ads raises questions.
“Advertising revenue was down in Disney's first quarter for its cable networks segment and flat for its broadcasting segment. Will a shift to fewer advertisements produce a positive effect on ad sales for the company?” Madison.com asked.
Read more about what fewer ads have done for companies at Madison.com.