Demand soars for Jai Alai IPA as Oskar Blues opens NC availability
Demand for Jai Alai IPA soared this week when Oskar Blues Brewery, which bought Cigar City Brewing last year, brought the popular beer to North Carolina.
Posted — UpdatedWhen Oskar Blues Brewery bought Cigar City Brewing last year, the company added another hugely popular hoppy beer to their already dominant lineup.
Jai Alai is so sought after that Jake Hogan, the central North Carolina sales rep for Oskar Blues, said he sold 500 cases of the beer in the first four days it was available in the Tar Heel State.
Being similar in philosophy made the two breweries a good match. But Hogan said Cigar City was also a good fit for Oskar Blues because it was different.
Cigar City offers beers that plug some holes in what Oskar Blues carries, like the Florida Cracker Belgian-style White Ale. Oskar Blues doesn't have a matching beer, so adding it to the cache made sense, Hogan said.
"We each help each other to kind of fill out our portfolios and be able to offer basically any customer—we can fill any need that they have as far as styles go," Hogan said.
Jai Alai, named after the hard-throwing ball game native to the Basque region of Spain, is one of Cigar City's regular beers. It's massively hoppy with flavors of clementine, Valencia orange and a hint of caramel.
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