Crayola is retiring a signature crayon. What will take its place?
Posted April 1
This is no April Fools' joke. Crayola, a week after announcing its plans to retire one of its staple crayons, has decided to end the life of Dandelion, according to The Huffington Post.
The Dandelion crayon, which comes in the classic 24-pack of Crayola crayons, is a “yellow green” or “green yellow” shade.
Crayola first announced on Twitter on Thursday its decision on which crayon to retire, sharing a video in which the crayon leaves the Crayola production room and goes on a journey.
The crayon will be retired from the 24-pack boxes but will always be part of Crayola’s Color Hall of Fame.
And yes, because it’s 2017, Crayola hosted a retirement ceremony on Facebook Live on Friday morning.
The Dandelion crayon also gets its own retirement tour — no, we’re not kidding. It’ll take a four-week tour through New York; Orlando; Toronto; Easton, Pennsylvania (the hometown of Crayola), and Allentown, Pennsylvania, according to Crayola’s website.
Crayola is also asking crayon enthusiasts to share photos of Dandelion from their own locations, using the hashtag #CelebrateDandelion, according to the company’s website.
“I can confirm this is NOT an April Fools’ stunt and Dandelion is the color the brand will be retiring,” a Crayola publicist told The Huffington Post.
Sadness over the loss of Dandelion wasn’t lost on social media.
But don’t dwell on Dandelion’s retirement for too long. The Boston Globe reported that Crayola plans to institute a new color of crayon.
What color will that be? We don’t know yet. But Twitter took some time to theorize about the new shade. Here’s a quick rundown of ideas.