Cookies for breakfast? There's going to be a Girl Scout cookie cereal next year
Posted October 27, 2016
Soon, toothpaste won’t be the only thing that makes your breath minty fresh in the morning.
A spokesperson for General Mills told BuzzFeed the first batch of breakfast cereals will be released in January with Thin Mint and Caramel Crunch flavors.
“We will provide additional information when we are closer to the launch,” the General Mills spokesperson told BuzzFeed.
The Instagram account @CandyHunting published photos of the new cereals before General Mills made any announcement, saying “you heard it here first.”
Cereal fans across the nation expressed their excitement over the new cereals on social media.
Of course, not everyone was happy about the new cereals.
It looks like 2017 will be a banner year for Girl Scout cookies, as the company also announced there will be two new S’mores flavored cookies next year, one of which is chocolate-dipped.
Good Humor ice cream started selling Thin Mints ice cream bars in 2015, according to Today.
“The mint-flavored frozen filling, complete with pieces of Thin Mint cookies, is coated in chocolate for a hand-size frozen treat that’s creamy and crunchy," Today wrote. "In other words, it’s perfection.”
Girl Scout cookies have been a staple of American food consumption since 1917. But they haven’t sold well in recent years. As Fortune reported, sales declined in 2015 — the first year that the cookies could be bought online. That year, the Girl Scouts organization sold 194 million boxes (good for $776 million), which is about 1 million fewer boxes than in 2014 and a 1 percent overall decline, Fortune reported.
But the 2015 numbers provided a hint of sweetness — the organization expected to see a 6 percent drop from 2014, according to Fortune.
The Girl Scouts organization said it hopes that its digital initiative, along with new products, could help drive sales moving forward.
“It used to be that girls would bring a suitcase of Girl Scout cookies when they went to visit grandma,” Anna Maria Chávez, CEO of Girl Scouts of the USA, told Fortune. “The number one reason people don’t buy Girl Scout cookies is because they can’t find a Girl Scout. This solves this.”
Herb Scribner is a writer for Deseret Digital Media.