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Community activist Ray Price dead at age 78

Posted December 16, 2015
Updated December 17, 2015

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— Community activist Ray Price, owner of Ray Price Harley-Davidson, died in his sleep Wednesday night, according to spokesman David Chatham. He was 78.

Price organized the annual Capitol City Bikefest, which attracted more than 100,000 visitors to downtown Raleigh each September. He was also instrumental in campaigns for Toys for Tots and other charities. Friends and family said that Price was involved in some type of charity ride or event nearly every weekend.

Please keep the family and employees in your prayers as Ray Price passed away peacefully earlier this evening. Details of arrangements to be posted soon.

Posted by Ray Price Harley-Davidson on Wednesday, December 16, 2015

Price was acclaimed in the motorcycle drag racing community and a member of multiple halls of fame, including the American Motorcycle Hall of Fame. He was also actively involved in the Ray Price Motorsports Racing Team in Raleigh.

Price, a Johnston County native, is survived by his wife, Jean; his daughter, Robin; and two grandchildren.

"Today we mourn the passing of a tremendous man, a dedicated husband and parent, and a legend in motorsports," said Mark Hendrix, general manager of Ray Price Inc. "Ray Price was a North Carolina icon with a huge heart, an unwavering passion for sharing his love of motorcycling, and a dedication to philanthropy and community service."

Funeral arrangements had not yet been made.


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  • Angie Almodóvar Dec 18, 2015
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    I got this message today:
    Ray Price dealership are calling for all riders to be at the dealership Sunday at 11am
    Friends, here are the details and timeline for the services for Ray Price Sunday, December 20th at 11am-1pm
    Visitation at dealership 1pm
    Ride to Red Hat Amphitheater for service 2pm
    Service at Red Hat Amphitheater 2:40pm
    Ride to Mont Lawn Cemetery 3pm Grave Side Service at Mont Lawn Jean asked me to get as many bikes as possible at the visitation. It is what Ray would have wanted. I don't know about any of you but I would ride in a blizzard for Ray and Jean. Please keep the family in your thoughts and prayers and don't hesitate to come out to the dealership on or even before the services. Jean, Judy and Robin would appreciate seeing you. Peace Steve Metz

  • Jim Boseman Dec 17, 2015
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    RIP Ray you will be missed

  • Tommy Frieda Holloman Dec 17, 2015
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    Ray gave so much to so many over the years...Prayers for the family...

  • Marcy Lyn Dec 17, 2015
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    This Gentleman will be missed.

  • BigWillie Johnson Dec 17, 2015
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    Have a great ride today in Heaven, with your brothers that passed before you:)

  • Greg Dail Dec 17, 2015
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  • Bob Leah Dec 17, 2015
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    What a great guy Ray was, and a true example of giving back to the community. He will be greatly missed.

  • Sean Creasy Dec 17, 2015
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  • Stan Simmerson Dec 17, 2015
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    Raleigh, and North Carolina, has lost a true icon. Ray was a quiet, humble man that worked hard every day, and gave back immeasurably to his community and countless other charities! His love for motorcycles was only exceeded by his love for his wife, Miss Jean, and his family. He was inducted into the American Motorcycle Association Hall of Fame, and no-one deserved it more! Ride the good roads now, Ray! Prayers sent to Miss Jean and the entire family! Godspeed, Ray!