Coca-Cola announces the end of Coke Zero

Posted July 30

This photo provided by Coca-Cola shows a six-pack of bottled Coca-Cola Zero Sugar. Coke Zero is getting a makeover as Coke Zero Sugar in the United States. The new cans and bottles, which will incorporate more red like regular Coke, will start hitting shelves in August 2017. The company says people didn’t always understand that Coke Zero’s name means it has no calories. The push comes as Diet Coke’s sales continue to decline. (Rodger Macuch/Courtesy of Coca-Cola via AP) (Deseret Photo)

Soon, there will be zero chance for you to find a particular Coca-Cola product.

As TIME reported, Coke plans to take Coke Zero off store shelves, replacing it with a new product called Coca-Cola Zero Sugar, which will include an updated look and brand to the drink.

Coca-Cola Zero Sugar will come in can and bottle designs, with a “new improved taste,” according to TIME.

"We’ve made the great taste of Coke Zero even better by optimizing the unique blend of flavors that gave Coke Zero its real Coca-Cola taste," the company said in a press release this week.

Coca-Cola called the redesign “an upgrade” to the Coke Zero brand.

The new brand will have the famous Coke red with a black background.

The drink will have zero grams of sugar. The company did not say how many calories the drink will have.

Currently, Coke Zero is labeled as having zero sugar and zero calories.

“The changes also support our continued efforts to boost promotion of no- and low-sugar Coca-Cola options to help people looking to reduce their consumption of added sugars,” according to the press release.

Social media reacted to the news with questions, concerns and celebration.


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  • Jim Frei Jul 30, 6:34 p.m.
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    Wanna boost Coke sales? Put some Crown in the can.

  • Marshall Autry Jul 30, 4:01 p.m.
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