Cheerios launches campaign to help 'bring back the bees'

Cheerios is launching a new campaign to help boost the global bee population. The company is featuring its honey-nut mascot "Buzz" in an effort to boost global bee populations by partnering with Veseys seeds to send out 100 million wildflower seeds.

Posted 5:30 p.m. Mar 15, 2017 — Updated 6:12 p.m. Mar 15, 2017

RALEIGH, N.C. — Cheerios is launching a new campaign to help boost the global bee population.

The company is featuring its honey-nut mascot "Buzz" in an effort to boost global bee populations by partnering with Veseys seeds to send out 100 million wildflower seeds.

Anyone interested in helping with the #bringbackthebeescampaign can sign up on the Cheerios website to receive 100 free seeds. Recipients are asked to plant the seeds in a bee-friendly area.

To sign up for the offer and see more details head to www.cheerios.com/bringbackthebees.

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