Raleigh, N.C. — Cheerios is launching a new campaign to help boost the global bee population.
The company is featuring its honey-nut mascot "Buzz" in an effort to boost global bee populations by partnering with Veseys seeds to send out 100 million wildflower seeds.
Anyone interested in helping with the #bringbackthebeescampaign can sign up on the Cheerios website to receive 100 free seeds. Recipients are asked to plant the seeds in a bee-friendly area.
To sign up for the offer and see more details head to www.cheerios.com/bringbackthebees.