Capitol Broadcasting expanding American Tobacco campus, nearby holdings

Posted September 6, 2013

— Capitol Broadcasting, the owner of the American Tobacco Historic District, is talking with the City of Durham about a new hotel and other additions to the nearby Durham Performing Arts Center.

The parent firm of WRAL also has acquired two more historic buildings through a subsidiary.

City Council members discussed the DPAC additions at a public meeting on Thursday. The project includes a 134-room hotel, a new "President's Club" lounge and additional restroom facilities.

Michael Goodmon, vice president of real estate for Capitol Broadcasting, told WRAL in a statement that more details will be disclosed later.

Michael Goodmon

“The vision for American Tobacco’s renaissance has always included the kind of top-drawer amenities that will reinforce the campus' status as a world-class destination for entertainment and business," he said. "As we approach the 10th anniversary of the campus’ rebirth, we remain wholeheartedly committed to this comprehensive vision. We will have more news to share as our plans take shape.”

The Council is expected to approve the project at a meeting on Sept. 16, according to the Durham Herald-Sun.

Goodmon also confirmed that Capitol's Blackwell Management has acquired two additional historic buildings at the campus. The buildings have been renovated to contain numerous apartments as well as retail and office space.

"Blackwell Management has purchased the Noell and Old Bull buildings at American Tobacco Campus," he said. "The change in ownership will be seamless for current residential and commercial tenants.

"We look forward to completing unfinished apartments in the buildings, many of which we expect to be ready for market at some point in 2014 – our 10th anniversary – and to the positive impact this work will have on American Tobacco’s renaissance and on Durham," he added.

Capitol recently expanded its American Underground co-working space in Durham to a second downtown location known as Underground at Main. The company also is expanding the Underground to a Raleigh location.


This story is closed for comments.

Oldest First
View all
  • rdanico Sep 9, 2013

    Great but what about the Rocky Mount Mills property you bought all those years ago with the promise to develope it? It's still just sitting here doing nothing. Although I'm glad they at least keep the grass cut.


    patience dave...american tobacco was over 2 decades of planning. rocky mount will have their time!!

  • jmc3 Sep 6, 2013

    Capitol Broadcasting is investing in downtown Durham because it is a vibrant area with unlimited possibilities. It's a smart business move on their part. Whatever "eventually" gets done in Chatham County will have far more impact on Chapel Hill and Cary than in downtown Durham.

  • davidgnews Sep 6, 2013

    Word on the street is that Talman Trask at Duke was/is a silent partner in ATC. Anyone else got that one? Sounds like a conflict of interest to me.

  • wattsdavm2 Sep 6, 2013

    The addition in American Tobacco is a reaction to Preston Development's (SAS Cary's CEO and billionaire founder Dr. Jim Goodnight, Tim Smith and others) planned 7,100 acre (11 square miles) Chatham Park live-work-play "campus" development in Chatham County (spitting distance to Chapel Hill and Pittsboro). Durham city limits is only 95 square miles/60,800 acres. All of Downtown Durham is only 0.751 square miles/481 acres. The Research Triangle Park is 7,000 acres, but is built out in many areas and does not afford the live-work-play on campus option that Downtown Durham poorly executes on a mere 0.751 square mile footprint riddled with quality of life issues. Chatham Park will slowly suck the life out of Downtown Durham and will slowly but surely be a game changer. As far as DPAC goes, it will have little to no impact. Most attendees are not clogging the Bull City Connector or walking on the sidewalks to get back home because they are driving back to Wake County etc.

  • daves4545 Sep 6, 2013

    Great but what about the Rocky Mount Mills property you bought all those years ago with the promise to develope it? It's still just sitting here doing nothing. Although I'm glad they at least keep the grass cut.

  • archmaker Sep 6, 2013

    thank goodness the addition to the DPAC will include more bathrooms. the place is great, but the number of women's bathrooms is a fiasco with lines running all the way across the lobby and back again.