Epic Games debuts clip from new 'Gears of War 3'

Posted April 13, 2010

— Epic Games' Cliff Bleszinski appeared on national TV late Monday to hype what he called the "worst-kept secret in the videogame industry," a new link in the "Gears of War" chain of hits, "Gears of War 3."

That followed Epic's announcement earlier in the day that a second new Epic game, "Bulletstorm," will be coming out next year, too, through Electronic Arts. Epic is based in Raleigh.

“In this day and age, you've got to build the hype a lot. You've got to build it early,” Bleszinski told Jimmy Fallon, host of "Late Night With Jimmy Fallon" on NBC.

The game guru brought along a video clip – "Ashes to Ashes" – from "Gears 3" to help along the hype for the game that he said will debut a year from now, in April 2011. "Bloodstorm" is targeted for 2011 as well.

“Graphics is kind of the thing that initially pulls people in, but what ultimately matters is game play,” Bleszinski told Fallon.

“We have thing whole thing in the business that we call ‘resonance,’” the man who goes by Cliffy B in the game business added. That quality keeps people thinking about the game after they walk away from it and are doing other things, he said.

Bleszinski had helped to bust the "secret" with a tweet last week saying, “Two announcements about two upcoming games on Monday."

Word about "Gears" had leaked earlier Friday at Microsoft’s Xbox 360 Live Web site.

Also on Friday, Game Informer magazine unveiled its May issue cover with a splash about “Bulletstorm.”

Monday, word came officially from Epic, People Can Fly and Electronic Arts Inc. (NASDAQ: ERTS), touting "Bulletstorm" as bringing "new furor to first-person shooter action with its signature 'kill with skill' gameplay, which is packed with blockbuster moments."


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  • GetRight Apr 13, 2010

    As mentioned, their offices are basically behind the Croosroads movie theater, near Buck Jones. If you like cars, this is a great parking lot to drive through on a sunny day: Lamborghini, Ferrari, Porsche, Audi A8, EVO, WRX STI, Corvette, Charger SRT8... it's a drool-fest. ;o)

  • YoucanthandletheTRUTH Apr 13, 2010

    Ok, it may be big news to some but certainly not top story! Seriously?
    Move it down in to the local news section!

  • FE Apr 13, 2010

    I absolutely love it when people roll out the T-R-O-L-L word (BTW, quite popular on GOLO!!) for anyone/everyone that has a somewhat different viewpoint on anything. That is frequently followed by an "ignore" or "block" which apparently cannot be done on the "real" (monitored) boards.

    OK - perhaps this event IS the greatest thing since sliced bread. So be it!

    Different strokes for different folks, as they say.


  • wralgolo2 Apr 13, 2010

    If the gaming industry could combine COD, BF: Bad Company 2 and the GOW series, they would have a truly epic game.

  • Soulbait Apr 13, 2010

    You must be a T-R-O-L-L

    This is really big news, and as for goose, you are comparing two completely different types of games with Gears. Even those two multiplayer game types do not compare to each other.

  • goose Apr 13, 2010

    Call of Duty series will always be better. .... Battlefield series is gaining ground too.

  • jgilchr Apr 13, 2010

    It is an interesting time when a video game is the top story over a nuclear summit.

  • Picaflora Apr 13, 2010

    "Bulletstorm" or "Bloodstorm"... is it that hard to get the name of the game right?

  • Squirreling Dervish Apr 13, 2010

    Plus, the gaming industry in NC provides a LOT of jobs...

  • 2 Apr 13, 2010

    FE, you are clueless. This is huge news to a lot of people. Also very nice that there are SO MANY great gaming companies in Wake County. Epic of course being the bull of the bunch.