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Raleigh, N.C. — Lenovo, the world's No. 2 PC manufacturer, announced on Wednesday that it has replaced IBM as the technology sponsor of the National Football League.
In a press conference at Raleigh's PNC Arena, Lenovo officials said the three-year agreement with the NFL will allow the company to provide laptops, desktops and workstations that will be customized to fit the league's needs.
Financial details of the deal were not disclosed.
Keith Turner, senior vice president of media sales and sponsorships for the NFL, said Lenovo will help the league move forward by making it easier to manage games from the sidelines and evaluate players.
“We are excited to welcome Lenovo to the NFL family,” Turner said in a statement. “We are committed to delivering the best game for our fans, and Lenovo will help us in that endeavor.”
In the past, Lenovo, which operates its global executive headquarters in Morrisville, has sponsored the Olympics as well as Formula 1 racing and the National Basketball Association.
Lenovo continues to expand its marketing, lineup of products and global presence despite slowing industry sales, and the company finished the second quarter just two-tenths of a percentage point behind HP in the race to be the world's No. 1 PC maker.
"Today's announcement coincides with Lenovo's tremendous growth in the U.S. market the past year, and we're very excited to team with the NFL to deliver innovation that helps the league do even more with Lenovo technology," David Schmoock, Lenovo's senior vice president, said.
The company employs about 2,000 people across the state.
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July 25, 2012 7:21 p.m.
They have been above board and honorable in their dealings with employees here. In fact, US employees are greatly appreciated even when they might travel to China on business, they are respected and welcomed.
July 25, 2012 3:35 p.m.
July 25, 2012 2:48 p.m.
July 25, 2012 2:46 p.m.
These local employees eat at local restaurants, shop at local stores, get hair cuts locally, use local dry cleaners, etc. These salaries probably keep some of you businesses running. And now this same company is doing a sponsorship with an AMERICAN entity.
This is the type of company which puts the Triangle area on the map and encourages other large companies to consider investments here.
Someone explain to me how this needed to turn into an anti-Chinese argument?
July 25, 2012 2:26 p.m.