Lenovo becomes technology sponsor of the NFL
Posted July 25, 2012
Raleigh, N.C. — Lenovo, the world's No. 2 PC manufacturer, announced on Wednesday that it has replaced IBM as the technology sponsor of the National Football League.
In a press conference at Raleigh's PNC Arena, Lenovo officials said the three-year agreement with the NFL will allow the company to provide laptops, desktops and workstations that will be customized to fit the league's needs.
Financial details of the deal were not disclosed.
Keith Turner, senior vice president of media sales and sponsorships for the NFL, said Lenovo will help the league move forward by making it easier to manage games from the sidelines and evaluate players.
“We are excited to welcome Lenovo to the NFL family,” Turner said in a statement. “We are committed to delivering the best game for our fans, and Lenovo will help us in that endeavor.”
In the past, Lenovo, which operates its global executive headquarters in Morrisville, has sponsored the Olympics as well as Formula 1 racing and the National Basketball Association.
Lenovo continues to expand its marketing, lineup of products and global presence despite slowing industry sales, and the company finished the second quarter just two-tenths of a percentage point behind HP in the race to be the world's No. 1 PC maker.
"Today's announcement coincides with Lenovo's tremendous growth in the U.S. market the past year, and we're very excited to team with the NFL to deliver innovation that helps the league do even more with Lenovo technology," David Schmoock, Lenovo's senior vice president, said.
The company employs about 2,000 people across the state.