Lenovo becomes technology sponsor of the NFL

Posted July 25, 2012

— Lenovo, the world's No. 2 PC manufacturer, announced on Wednesday that it has replaced IBM as the technology sponsor of the National Football League. 

In a press conference at Raleigh's PNC Arena, Lenovo officials said the three-year agreement with the NFL will allow the company to provide laptops, desktops and workstations that will be customized to fit the league's needs. 

Financial details of the deal were not disclosed. 

Keith Turner, senior vice president of media sales and sponsorships for the NFL, said Lenovo will help the league move forward by making it easier to manage games from the sidelines and evaluate players. 

“We are excited to welcome Lenovo to the NFL family,” Turner said in a statement. “We are committed to delivering the best game for our fans, and Lenovo will help us in that endeavor.”

In the past, Lenovo, which operates its global executive headquarters in Morrisville, has sponsored the Olympics as well as Formula 1 racing and the National Basketball Association. 

Lenovo continues to expand its marketing, lineup of products and global presence despite slowing industry sales, and the company finished the second quarter just two-tenths of a percentage point behind HP in the race to be the world's No. 1 PC maker.

"Today's announcement coincides with Lenovo's tremendous growth in the U.S. market the past year, and we're very excited to team with the NFL to deliver innovation that helps the league do even more with Lenovo technology," David Schmoock, Lenovo's senior vice president, said.

The company employs about 2,000 people across the state.


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  • mapela Jul 25, 2012

    americaneel - um, who has the thin skin? I'm just stating what's true. We're happy with Lenovo. If you have a problem with that, well that's your problem.

  • Nancy Jul 25, 2012

    When Lenovo bought out the PC division from IBM several years ago, they honored a lateral transfer not only of pay grade and position, but the existing retirement status (based on numbers of years with prior employer, IBM).

    They have been above board and honorable in their dealings with employees here. In fact, US employees are greatly appreciated even when they might travel to China on business, they are respected and welcomed.

  • signify6644 Jul 25, 2012

    Work here at the headquarters in Morrisville and love it.
    Go Lenovo!

  • Gay Aiken Jul 25, 2012

    You have to admit, China does really suck.

  • dave261 Jul 25, 2012

    How did this turn into a China bashing story? Here's a company with over 2,000 people (and growing) in the Raleigh area paying very good wages to people who in theory spend their hard earned money HERE- not in China.

    These local employees eat at local restaurants, shop at local stores, get hair cuts locally, use local dry cleaners, etc. These salaries probably keep some of you businesses running. And now this same company is doing a sponsorship with an AMERICAN entity.

    This is the type of company which puts the Triangle area on the map and encourages other large companies to consider investments here.

    Someone explain to me how this needed to turn into an anti-Chinese argument?

  • twoods7 Jul 25, 2012

    Hey Capitals Fan, speak for yourself! I work an average of 50 to 55 hrs a week and proud of my work ethic. The majority of Americans too work just as hard; look at the Dept. of Labor stats on the number of hours the average Americans work.

  • mgratk Jul 25, 2012

    That was basically just a free commercial for the NFL and Lenovo.

  • Capitals Fan Jul 25, 2012

    If only you folks complaining about China would get off your lazy rear ends and work hard like they do, maybe they wouldn't out produce you??? Most working class folks in China do not have time to sit around complaining on GOLO during their workday. Think about it.

  • Proudtobefromthesouth Jul 25, 2012

    As an employee of Lenovo, I can say that I am treated better and more respected now than I was as an "IBMer". Do I work longer hours? yep. Do I work harder? yep, but I also get compensated better and can show true pride in what I do on a daily basis. We are a company of DOers (inside and outside of the US/China.)

  • promethazine codeine lover Jul 25, 2012

    Check ya timberlands, they probably say made in china.