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Durham-Based McKinney Loses $100M Audi Account

Posted December 21, 2006

— McKinney, one of the nation’s higher profile advertising agencies, is losing one of its biggest accounts.

Auto manufacturer Audi said Wednesday that it would use Venables, Bell and Partners of San Francisco to handle its advertising and promotion.

McKinney had worked with Audi for 13 years.

The account is valued at $100 million annually.

In a statement, Brad Brinegar, chairman and chief executive officer of McKinney, said the firm had worked with Audi to grow its sales.

,"When McKinney won the account in 1993, Audi was on its way to being pulled from the American market,” he said, as quoted by AdWeek. “Since then, we have helped [Audi] rebound to become one of the premier brands in its category, growing 12 of the past 13 years. We wish the very best to the many friends that we made at Audi."

Other McKinney clients include such firms as Sony, the NASDAQ, and Travelocity.

Durham-Based McKinney Loses $100M Audi Account

Automaker chooses San Francisco agency to replace McKinney after 13 years

DURHAM

McKinney, one of the nation’s higher profile advertising agencies, is losing one of its biggest accounts.

Auto manufacturer Audi said Wednesday that it would use Venables, Bell and Partners of San Francisco to handle its advertising and promotion.

McKinney had worked with Audi for 13 years.

The account is valued at $100 million annually.

In a statement, Brad Brinegar, chairman and chief executive officer of McKinney, said the firm had worked with Audi to grow its sales.

,"When McKinney won the account in 1993, Audi was on its way to being pulled from the American market,” he said, as quoted by AdWeek. “Since then, we have helped [Audi] rebound to become one of the premier brands in its category, growing 12 of the past 13 years. We wish the very best to the many friends that we made at Audi."

Other McKinney clients include such firms as Sony, the NASDAQ, and Travelocity.
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