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Apple unveils new iPad with sharper screen, faster speed

Posted March 7, 2012

— Apple's new iPad model, with a sharper screen and a faster processor, will go on sale in the U.S. and six other countries next Friday, the company confirmed Wednesday.

The new features mean the iPad will be slightly thicker and heavier than the iPad 2.

Prices aren't changing from the previous models. They will start at $499. Versions capable of accessing cellular networks will cost $629 to $829.

However, Apple is keeping the basic model of the iPad 2 in production, and dropping the price to $399.

Apple said the new display will be sharper than the high-definition television set in the living room. The company says it will show more saturated colors than previous models.

The company said the iPad is powered by a new chip with four processing cores, for smoother graphics.

The new iPad will be 9.4 millimeters thick, or 0.37 inches. That compares with 8.8 millimeters, or 0.34 inches, for the iPad 2. The weight is going up from 1.33 pounds to 1.44 pounds for the Wi-Fi model.

At the launch event in San Francisco, Apple Inc. CEO Tim Cook said, "We are taking it to a whole new level and are redefining the category that Apple created with the original iPad."

Earlier, Cook spoke of a "post-PC" era dominated by the iPad and other Apple products.

There are nine flavors of the new iPad, with different access capabilities and storage amounts:

  • Wi-Fi only, 16 gigabytes of storage, $499
  • Wi-Fi only, 32GB, $599
  • Wi-Fi only, 64GB, $699
  • Wi-Fi and 4G cellular connection, 16GB, $629 (separate models for AT&T and Verizon Wireless networks)
  • Wi-Fi and 4G cellular connection, 32GB, $729 (separate models for AT&T and Verizon Wireless networks)
  • Wi-Fi and 4G cellular connection, 64GB, $829 (separate models for AT&T and Verizon Wireless networks)
  • The prices are the same as the iPad 2's at launch. On Wednesday, Apple said it is cutting the older version's prices by $100. It will cost $399 for the basic W-Fi model and $529 with cellular connection on the older 3G network. Both versions have 16GB of storage.

Pre-orders begin Wednesday. It will go on sale on March 16 in the U.S., Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, United Kingdom and the U.S. Virgin Islands.

Compared to the iPad 2, the new model features a higher-resolution camera on the back, similar to the one in the iPhone 4S.

Apple also confirmed that the new model will come in a version that can use Verizon Wireless' and AT&T Inc.'s "LTE" wireless broadband networks. They offer speeds that are faster than the "3G" networks used by previous iPads, and current iPhones.

Apple is updating some of the software on the tablet to take advantage of the new features. For example, it's introducing a version of the Mac's iPhoto photo organization and manipulation program for the iPad.

Apple also said it would start letting users store movies in its iCloud remote storage service, so they can be accessed through the Internet by PCs and Apple devices. It already lets users store photos, music and documents in the service.

Apple is also upgrading its Apple TV set-top box so it can play movies in 1080p, the highest-resolution commonly used video standard.

15 Comments

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  • LuvLivingInCary Mar 8, 2012

    everything else in tablets is just a poor imitation. but i guess there's a market for fake diamonds also...

  • Uhavenoclu Mar 7, 2012

    I'll wait for the ipad 257,by then they may have all the updates ?,Like everything else they claim it's the top of the line but keep adding new things to it.
    Sorry like the iphone which is only a name,Droid is better and will have the best in theirs.

  • Ex-Republican Mar 7, 2012

    More junk we don't need. How about Apple solving the energy crisis for us? Now that's something useful.

  • vraptor Mar 7, 2012

    when will we see the iTV?

    Can you have suri talk to herself on 2 diff phones???

  • love2dostuff Mar 7, 2012

    Personally, I prefer the Toshiba tablet. Does more than the ipad and costs half as much. Worland

    A very good product. Interface is also easy with everything else on the planet. Not just another I-something.

  • Worland Mar 7, 2012

    Personally, I prefer the Toshiba tablet. Does more than the ipad and costs half as much.

  • love2dostuff Mar 7, 2012

    And MANY MAJOR CEO's asked Obama to make some changes in tax laws and such and they said they WOULD bring back the jobs, and Obama said "NO WAY". (paraphrasing of course) My husband's company CEO (major telecommunications vendor) was one of those CEOs at that meeting with the POTUS. busyb97

    Why must you make every thread a derogatory comment post about the President. Hypocrite think about this for a minute. If Obama made an executive order that all US companies must only have US offices and use US manufacturing, you'd be screaming that the govt has no authority over business.

    I'm 27 and make a living at day trading and commodities. I see every month that the economy is improving so please take your bigotry and lies somewhere else.

  • busyb97 Mar 7, 2012

    "Obama asked Steve Jobs about bringing those IPAD jobs back to America... Know what Job's reply was? "Never!""

    And MANY MAJOR CEO's asked Obama to make some changes in tax laws and such and they said they WOULD bring back the jobs, and Obama said "NO WAY". (paraphrasing of course) My husband's company CEO (major telecommunications vendor) was one of those CEOs at that meeting with the POTUS.

  • love2dostuff Mar 7, 2012

    Marketing is everything. In 6 months from now Apple will tell you that your iPad 3 is now obsolete and you'll buy the iPad4. Then 6 months after that, the iPad5 will emerge. Apple is for people who are bad at math. There are better items available for less. You owe it to yourself (and your wallet) to be an educated consumer. Their proprietary software traps you into using only their products. If you shop around and compare, you'll find that Apple products aren't the bargain you think they are.

  • AlbertEinstein Mar 7, 2012

    Yet another device to decrease workplace productivity and make the roads unsafe.

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