Business Briefs

New name, logo coming for former Progress Energy

Posted September 17, 2012

New Duke Energy logo

— Duke Energy is changing the name of recently acquired Progress Energy Carolinas to Duke Energy Progress and also has created a new logo.

The Charlotte-based utility unveiled its new logo on Monday and said it will begin using the branding early next year.

Duke (NYSE: DUK) also said it was changing the names of the two Progress Energy operating groups in acquired through the recently closed merger.

Progress Energy Carolinas, which is based in Raleigh, will be called Duke Energy Progress.

Progress Energy Florida will be use the Duke Energy name.

The new logo, which includes a dash of green and a great deal of blue, is a reflection of Duke Energy's commitment to "sustainability, technology, and energy efficiency," the company said.

“The logo represents a new beginning for a unified and stronger Duke Energy," Jim Rogers, chairman and CEO of Duke, said in a statement. "It also recognizes the rich histories of both Duke Energy and Progress Energy, reflecting the image of a world-class energy company."

The new logos will be put in place starting in March 2013 in areas served by Duke Energy before the merger.

The Progress Energy units will be renamed in April.

Calling the Progress Energy Carolinas unit as Duke Energy Progress is to "minimize customer confusion," Duke Energy said. 

The Duke Energy Progress logo will include the word Progress.



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  • godnessgracious2 Sep 18, 2012

    Would anyone like to comment how you can "go off the grid" to avoid buying power from either of the companies?

    Simple, buy solar panels and a power inverter, and bank of batteries.

  • CharmedLife Sep 18, 2012

    LOL @ oldrebel!! I totally agree!!

  • oldrebel Sep 18, 2012

    I've got the idea the logo incorporating a turnip being squeezed would be more appropriate.

  • CharmedLife Sep 18, 2012

    Just goes to show who the Commission is REALLY looking out for...THEMSELVES!!!! They'll probably get a free or extremely reduced cost of energy for their support. This merger should have been rescinded! It should have never happened to begin with! Now the hard working people of NC will have to shell out even MORE $$$ to Corporate America for a simple neccesity. UGH!!! I'm not confused about their "new name" persae...just the fact the commission allowed their greed to overlook what's in the best interest of the very NC people who voted them into their positions!!!

  • cyrasiane Sep 18, 2012

    Would anyone like to comment how you can "go off the grid" to avoid buying power from either of the companies? And it's true that government regulations put in place by Obama are making rates go higher. I'm sure this is happening all over the USA, not just here. The "going green" on our part is a wonderful drop in the bucket, but countries like China are polluting the environment with way more greenhouse gases then we produced prior to our going green.

  • cyrasiane Sep 18, 2012

    Duke Energy DID increase their customers rates by 7.2% on 2/1/12. I personally don't know about Progress because I am a Duke Energy customer. I saw a news piece on another local network that states the Progress is planning on increasing rates, and that Duke Energy is planning on asking for ANOTHER increase on top of the 7.2% they just got. These power companies by whatever they rename themselves, will continue to raise their rates, despite the baloney they pitched that the merger will save their customers money. Bullpuckey!

  • whatelseisnew Sep 18, 2012

    "Still can't believe this was allowed to happen. We need competition in utilities just like we need it in healthcare. Right now we have zero in both. Thanks government."

    You also have zero in education loans. Obama has pretty much driven the private lenders out of that market. The entire housing debacle was created by Government intrusion in the market place. The enormous escalation in costs of College again was driven by Government intrusion. Yet the Dems will tell you they are looking out for the little guy. HA HA HA HA HA.

  • whatelseisnew Sep 18, 2012

    This is just so typical. It is a completely unnecessary expense.

    "New name should be Puke Electric."

    Well you can always go off the grid. No one is forcing you to buy electric. I want to see the electric companies and other businesses start including information in the bills, showing what the GOVERNMENT regulations are adding to your bill. The Obama energy positions are going to drive electric costs through the roof. It is a perfect match to the higher health care costs and insurance costs driven by ObamaCare. Guess what, Duke will have to get more money to pay for that as well.

  • Rebelyell55 Sep 18, 2012

    There has been no rate increase. If you bill is higher, you have used more electricity.

    September 17, 2012 7:02 p.m.....Oh yes there has been. They voted Duke an increase right before the merger.

  • LuvLivingInCary Sep 18, 2012

    New name should be Puke Electric.