Business Briefs

Sierra Nevada brewery coming to western NC

Posted January 25, 2012

Family-owned craft beer brewers Sierra Nevada Brewing Co. will open a brewery in Henderson County, bringing 95 full-time and 80 part-time jobs, Gov. Bev Perdue announced Wednesday.

The deal is supported by a $1.025 million incentive grant from the One North Carolina Fund.

The company will produce and distribute beer from a Mills River facility, along the French Broad River 12 miles south of Asheville. It will include an on-site restaurant. Salaries for the jobs created will vary by function. The brewery is expected to open by early 2014.

Sierra Nevada CEO Ken Grossman said the original brewery in California is reaching capacity as demand for the beer is growing.

“We felt the most responsible thing to do was to build a brewery on the other side of the country, to lessen our impact on the environment while continuing to place great craft beer into the hands of our consumers,” he said. The Mills River location will be the brand's first east of the Mississippi.

North Carolina is a hub of craft brews, with 21 brewpubs and 28 production breweries. "We are proud to be associated with the many fine breweries that call North Carolina home,” Grossman said.

State legislators last year changed laws to allow larger beer-makers to sell their product on site, a move aimed at attracting Sierra Nevada and another brewer eyeing the region.


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  • Screw WrAl Jan 25, 2012

    Way to go Veto Bev. Bringing jobs that stim'late drinking to our state. Oh wait, you actually had zero to do with it, but of course will take the credit.

    Only 2,198,999 more jobs to get us back to even from all the ones that have been lost since you stumbled into office.

  • luckn4u2 Jan 25, 2012

    Too bad the governor didnt give more tax incentives to Contenintal tire company which would have employeed at least 1500 workers, instead they will be building in South Carolina where that governor gave them a very generous tax incentive.Those 1500 employees will spend their money in that state which in time will offset the tax incentive given by S.C..How hard is that to figure out,im sure she fell head over hills when a brewery was mentioned.

  • cupofcoffee Jan 25, 2012

    So we just let SC, VA, and everyone else take all the jobs? I agree that we have better use for the tax dollars, but if we don't have jobs, there won't be any tax dollars. How else do we bring out-of-state companies here if all the states around us are offering similar packages?

  • mayhem Jan 25, 2012

    I'll raise a PBR to that!

  • westernwake1 Jan 25, 2012

    Awesome to see Sierra Nevada Brewing coming to N.C., but I think it is absurd that we need to provide any company money out of our tax dollars to bribe them to come here. These incentive grants need to stop.