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5:59 p.m. • 2-12-12

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TechTalk Blog: Consumer Tech News

 Want to stay current on the latest tech issues and trends? Find out about cool stuff you can use, news you should be aware of and resources that should come in handy with WRAL's TechTalk with technology writer and researcher Tara Calishain.

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Speaking of Popular Videos: New Site for Campaign Commercials

Last week I talked about Super Bowl commercials, which are astoundingly popular. (And speaking of that, congratulations to Five Point Productions for winning the Doritos Super Bowl ad contest!) A couple days later I found out about another Web site for popular videos -- except these are political ads.

Yup, November 2008 is just around the corner. Campaignads.org plans to offer a "non-partisan website that will provide a vehicle for creative artists, political activists, issue advocates, political and advertising professionals to come together, decide what is important and then affect the debate."

Unfortunately it's far enough away from November 2008 that the site is still under construction, but there are still a few ads here. Some of them are about local candidates I'd never heard of, some of them were for national candidates, and a couple just made me go "huh?"

Online video is getting to be a really big deal. I suspect we're going to see huge amounts of campaign materials crafted specifically for online consumption. And -- for the first time? -- we're going to see a massive pushback of voters creating their own marketing materials and distributing them to a nationwide audience. If Campaignads.org lives up to its promise it'll give you a front row seat.
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