Blue Cross reaches out to Latino community for ACA
Posted December 7, 2014
Updated December 8, 2014
Durham, N.C. — With the Affordable Care Act’s February 15 deadline approaching, Blue Cross Blue Shield of North Carolina wants as many people as possible signed up.
Even if it involves fruits and vegetables.
Blue Cross representatives were at Compare Foods in Durham on Sunday to sign up Hispanics for health insurance.
Only 11 percent of those who signed up for insurance under ACA, also known as "Obamacare," earlier this year were Latino.
“Nationwide and statewide, it’s one of the most uninsured, Hispanics and African-Americans,” said Gustavo Berna, a Blue Cross senior marketing strategist.
The insurer has hired a sub-contractor that specializes in the Latino community to help register more Hispanics.
Benacio Bunija, who is uninsured, said he now feels more comfortable about health insurance after speaking to a Blue Cross representative at the supermarket. A health plan will cost him about $600 a month.
Insurance companies know that people do not have much time to register.
“The difference is we don’t know if the government is going to extend..so now we have limited time to enroll everybody,” Berna said.