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Health Team

BCBS challenges policy holders to get healthy

Posted January 23, 2013
Updated January 24, 2013

Beacon Baptist Church employee Penny Howell has lost 6 pounds so far this year.

She's participating in a Blue Cross Blue Shield of North Carolina health challenge, with an interactive online tool and DVD exercise package designed by Rival Fusion in Cary.

Howell is doing the exercises, using a personalized menu and shopping guide, to fix what's wrong with her diet.

“Just a lot of fast food and eating on the go,” she said. “And this program makes you more aware of what you're putting in your body.”

Howell's employer and pastor, the Rev. Tim Rabon, are taking up the 60 day challenge along with about half of the church staff.

“We want to see them have longevity of life and the ability to function and minister as the Lord's called them,” Rabon said.

They're competing with many employers in the state, vying for cash prizes that could pay for job site health efforts.

BCBS fitness challenge BCBS challenges policy holders to get healthy

“The challenge is focused on those employers that demonstrate the greatest improvement in overall fitness score during that 60 day window,” Blue Cross Blue Shield Vice President Sean Kerns said.

He says better fitness and a lower body mass index is where the real cost savings can found in the state.

“If we reduced our BMI by five percent, we would reduce medical expenses $21 billion over the next 20 years,” he said.

Howell said she likes the program's flexibility because it lets her choose her favorite menus.

“It also gives you a calorie count that you aim for each day,” she said.

Even if her church doesn't win cash prizes she feels that everyone who participates is a winner.

11 Comments

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  • davidgnews Jan 29, 2013

    People here are correct. As another policy holder, I can say they don't give you much of any break for being healthier than your peers, never having doctor visits or prescriptions. They were going up 37% on me just for having a birthday, so I cut it to a lesser plan. The insurance lobby in this country is a powerful one.

  • delilahk2000 Jan 29, 2013

    NON PROFIT MY FOOT.......THEY ARE ALL ABOUT PROFIT.......

  • delilahk2000 Jan 29, 2013

    WANT YOU TO STAY HEALTHY,AS I ALREADY DO AND MY PREMIUMS IN THE PAST 4 YRS HAVE DOUBLED.......WHY AM I NOT COMPENSATED FOR BEING HEALTHY????/

  • mamatried762 Jan 28, 2013

    If they want to challenge their policy holders to get fit, then give those of us who ARE extremely fit, some SERIOUS discounts on our premiums.

  • jlh4jdj Jan 25, 2013

    BMI is a faulty system. If you only use weight and height as the online BCBS does then the most in shape people will be "obese". It does not take into account muscle mass.

  • bubbba Jan 24, 2013

    I challege BCBS to pay what they said they will pay. Nonprofit my hiney.

  • beachboater Jan 24, 2013

    Insurance NEVER goes down. Wait until the ObamaCare exchanges come in and drop rates in half.........for about a year, and then they double the old rates.

    Yep. We'll save money.

  • myideas Jan 24, 2013

    Insurance with BCBS, over 22 years. Premiums paid to BCBS tens of thousands of dollars. Amount of claims paid to me by BCBS less than 3000.00. Total increase in premiums over the years 187% along with increased deductions, higher co-pay and less benefits. Will they lower rates. Doubt it.

  • MonkeyFace Jan 24, 2013

    The wellness program, you do get a bit of a discount, not much, but hey it counts. I'm loving this fit program... can't beat it! at least in my eyes

  • davidgnews Jan 24, 2013

    "I hope as they are getting healthier their insurance rates are going down"

    Nope. People getting healthier means more for BCBSNC. Eat more fried food and get your money's worth out of them lol.

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