As cyber shopping becomes more common, Cyber Monday loses some punch
Posted November 30, 2015
Retailers rolled out some deals for Cyber Monday, but the shopping holiday is losing some of its luster.
Ten years after the term was coined for shoppers who returned to work (and high-speed internet) after the Thanksgiving weekend only to continue their shopping, digital deals extend throughout the holiday season.
Shoppers, many of them now with that high-speed internet connection in their pocket, are online all the time, and retailers have been promoting online deals since the beginning of November.
Still, Monday was expected to be the biggest online shopping day ever, with estimates of $3 billion in sales.
Among the local stores cashing is in Southern Season, the foodie and chef's delight with locations in Chapel Hill and Raleigh's Cameron Villages. The company does about 10 percent of its sales year-round online.
To encourage holiday shoppers, it offered free shipping through the Thanksgiving weekend. That was enough to see online shoppers making big purchases and visiting the Southern Season website, General Manager Patti Thomas said.
"They are going online and doing their shopping online today anyway. We have the good fortune of being online and having a presence and have many things people are searching for, so they do go to Southern Season online," she said.
Thomas said she expects to see online sales increas by at least 10 percent over last year.
The very first "Cyber Monday" brought in an extra 26 percent of sales for retailers.