Alternative signs protest 'real men provide, real women appreciate it' billboard
Posted February 26
Winston-Salem, N.C. — People gathered in Winston-Salem Sunday to protest a controversial billboard.
The sign on a busy highway reads “real men provide, real women appreciate it.’
On Sunday, a group known as the Winston-Salem Billboard Project protested the sign by creating counter-signs of their own.
Some took the billboard as a slight against equality for women. They said despite the billboard's simplicity, its message can cause deep divides.
"You have to deal with what the thing says. If it says something wrong, point it out, but all it has said is men provide and women appreciate the provision. Why shouldn't they," said Dana Pavlick, who drove from Raleigh to voice her support for the billboard.
Local businesses and homes displayed the new signs after the protest.
The winner will get their sign placed on an actual billboard near the one that touched off the controversy.
The owner of the billboard has declined to say who is behind the message.