5 On Your Side

Floral retailer fails man on Valentine's Day

Posted February 18, 2011

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— What was supposed to be a sweet, romantic Valentine’s Day gesture on the part of Jeff Dudash, of Raleigh, turned out to be a delivery disaster.

The week before, Dudash paid $70 through flower retailer FTD’s website for what he thought would be a striking bouquet.

He says he ordered a “Seasons of Love” bouquet of 17 red roses and pink carnations, with a guaranteed Valentine's Day delivery,

They never arrived.

“So, I went from being the hero on Valentine’s Day to suddenly spending hours on the phone and on e-mail trying to figure out where my order was,” Dudash says.

He wasn't the only one with problems.

WRAL’s 5 on Your Side received a number of complaints about FTD – ranging from wilted flowers to partial deliveries to promised replacements and credit cards being charged.

And FTD's own Facebook page had post after post from angry customers.

"FTD is a no show.” "Flowers were never received, YOU DROPPED THE BALL, GUYS.” "Thanks for nothing, FTD. You officially ruined Valentine's Day."

When Dudash got through to FTD the next day, a customer service representative eventually offered him a $25 refund and a better arrangement that included a “florist-designed” upgrade.

“So, instead of at least 17 roses, we got 12 tulips,” Dudash says. “It's not very impressive, even if it arrived on Valentine's Day. But as flowers the day after Valentine’s Day, it's really kind of pathetic.”

In a statement to WRAL News, FTD says that, based on shopping records, it is confident the vase of tulips Dudash received is the $70 Seasons of Love bouquet he ordered.

The company says the bouquet with roses is last year's version. Its statement does not reference the promised upgrade.

An FTD representative called Dudash on Friday to offer an apology, free flowers in the future and a full refund.

As for the orders that didn't make it on Valentine's Day as promised, FTD says "the vast majority" did but that deliveries on a "high-volume holiday can be challenging."

Dudash says he feels FTD should be able to handle that challenge.

“I was expecting to do something really nice, and it turned into a bust,” Dudash says.


This story is closed for comments.

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  • iknowmyschnitzel Feb 22, 2011

    As if this is news and surprising to anyone? Get a life and don't send flowers on the most popular, stupidest day of the year.

  • baracus Feb 22, 2011

    "Doesn't anyone just go to the flower shop anymore?"

    I don't understand why people continue to pay FTD's jacked up prices (last I looked) when it is so easy to locate a florist any where in the country with google.

  • Kelbad1 Feb 21, 2011

    Doesn't anyone just go to the flower shop anymore?

  • scot30 Feb 21, 2011

    My partner ordered me roses for Valentine's Day from the FTD web site. A lovely bouquet of DEAD roses was delivered on Valentine's Day by Knightdale Florist. When we called FTD they said the original bouquet was not longer available, but we could select a different bouquet of the same price. We made the selection and were promised it would be delivered the next day. The next day we got NOTHING...no flowers, no delivery attempt at all, no phone call...zilch. Called FTD again, and a VERY rude rep said "We can't deliver your flowers. All I can do is give you a refund. Is there anything else?" Still haven't received the refund. We'll NEVER order ANYTHING from FTD again.

  • foobietwo Feb 21, 2011

    Same problem - my husband ordered two dozen roses through a local florist for valentine's Day and I got nothing by the time I left work. He called an cancelled the order when he found out. Don't know what he and the florist worked out but I got a gorgeous vase of flowers today!!

  • Ugum Feb 21, 2011

    What kind of sucker falls into this Valentine's Day scam... don't do it!

    If you only do stuff like this once a year, you deserve what you got.

    If you do this regularly, you don't have to fall for this scam.

  • kumerian Feb 21, 2011

    I had the same problem. Ordered Valentines flowers on Feb 4th, only to find no flowers delivered on the 14th. Couldn't reach FTD that evening to find out what was going on. Received email next night that florist ran out of flowers. And flowers were never delivered even though I was charged on my CC. Finally called today and got refund. No explanation, no additional attempt to make me happy. Very poor customer service. Guess I'll use local florist next time.