5 On Your Side

Luxury dealers rank higher with car buyers

Posted July 10, 2012

Shopping for a car can be a stressful experience, so it pays to know what brands stand out when it comes to customer satisfaction.

The Pied Piper Product Satisfaction Index ranked dealers based on the experience of mystery shoppers.

At the top: Mercedes. Mystery shoppers said the Mercedes salespeople made them feel comfortable instead of pressured, allowed them to take a thorough test drive and focuses on a few memorable features or benefits.

Acura, Infiniti and Lexus tied for second place; Jaguar took third; Honda and Toyota were among six brands that tied for fourth place. Mitsubishi and Suzuki ranked at the very bottom among dozens of brands.

The PPPSI measured only the shopping experience, not the actual negotiation and sale price.

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  • drnc Jul 11, 2012

    I buy Dodge and Chrysler products from a Lincoln dealer. Service is top-notch. I have never had them say they couldn't find the problem I described. In 13 years every complaint was satisfied, a few times after the warranty had expired.