5 On Your Side

Do Not Track button to appear on Internet browsers

Posted February 23, 2012

No matter what you search online, someone is watching your every move. 

Amanda Grund sees proof all the time. She uses her iPhone for instant updates from the NBA, and almost instantly, basketball ads pop up on her web browser. 

"Everybody has your information. What can you do?" Grund said. 

Federal officials agree.

The Federal Trade Commission has recommended the creation of a "Do Not Track" tool to let consumers curb advertisers from studying their online activity to target ads.

On Thursday, an alliance representing Google, Yahoo, AOL and other leading ad-delivery companies committed to adopting the Do Not Track technology when it is built into Web browsers, something expected this year. The FTC could punish violators.

But it doesn't exactly mean what we might think. While those companies won't use the information to send customized ads, they will still track our Internet habits for market research and product development.

The American Civil Liberties Union calls it a start.

Do Not Track button on the way Do Not Track button on the way

"Now, they have to take the next step by making it really meaningful by making 'do not track' actually mean you won't be tracked," ACLU legislative counsel Christopher Calabrese said. 

Mozilla's Firefox offered a do not track option last year and Microsoft followed. Google resisted, but now will follow the newly announced industry agreement.

Some things to keep in mind. Consumer Reports says the do not track button won't help if you Google something while logged into your G-mail account.. When on Facebook, if you enable the feature that connects sites to your account, information can be tracked every time you "share" or "like" something.

Internet companies have nine months to build do not track buttons into their browsers.


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  • mramorak Feb 27, 2012

    That's not what they're saying.

  • dcatz Feb 24, 2012

    There are people that don't use ad blockers?