WRAL SmartShopper

WRAL SmartShopper

Thursday thoughts: Aisle50.com - a new grocery deal site

Posted August 11, 2011

There's a new deal site on the block, but this one is not like any of the current deal sites out there! Aisle50.com is working with Lowes Foods to offer some very interesting digital grocery deals. In North Carolina, they are launching on Monday, August 15th with deals good at Lowes Foods.

Here is the scoop sent to me from Aisle50.com about how it works and how you can save:

They offer daily deals for groceries -- you buy the deal of the day from them, at around 50% off of the normal price and they load credit for that item to your grocery store's loyalty card. When you check out at the store with the item in your cart, the the total price of the items comes off your bill when you swipe your loyalty card (because you already paid for it on Aisle50.com). They alert users to the new deal with an email that goes out as soon as a new deal gets posted. The deals will be daily starting this fall. For now, they will be running new deals every five days or so. The deal for Monday, 8/15 will be on Chobani Yogurt. You will not be able to use manufacturer's coupons on these items at the register since they are already paid for through Aisle50.com. 

Click HERE to go to the Aisle50.com website and watch a cute video about the deals. It looks like we won't be able to see the rest of the website until it launches on Monday. If you have any questions, feel free to post them here and I will find out the answers from the folks at Aisle50.

Here is my take on this site (although I reserve the right to amend all comments once it is up and running and I have seen more of the deals): There is great potential to score some very good 1/2 price deals, especially on items where coupons are limited. For items where we use a coupon that gets doubled at the register, the savings are probably greater when you pay at the store, vs. paying through Aisle50.com. I will definitely be looking at the new Aisle50 deals when they come out each week (and each day starting this fall) and I'll be sure to post about the best ones here on the blog.

As the coupon climate continues to evolve, we will see many more ways to save, especially through digital savings. Aisle50 offers a very unique way to pre-pay for your groceries and I wouldn't be surprised if other stores in the area start offering deals through Aisle50.com in the near future.

Once the deals start arriving in our in-boxes, I look forward to reading your feedback about the offerings. Bring on the deals, Aisle50!


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  • sewcountrycrafts Aug 14, 2011

    hmm...looking forward to seeing how this will work for us! :)

  • Nancy Aug 12, 2011

    sounds interesting - and I like the fact that they refund, AND that the deals last 60-90 days, which would allow you to purchase it when you NEED it, which will help control our 'overstock' on items just because it's on sale this week type of concerns.

    Very neat concept.

    The competition for customers is getting tougher and stores are getting very creative in finding new ways to get you to return.

    I mean, who would have thought that a drug store would be offering gas cards? :)

    Marketing is going to play in our favor during these economically uncertain times - if it weren't for Faye with her pulse on the trends, we'd be missing all this!


  • chris44 Aug 12, 2011

    Hey guys,
    Just wanted to let everybody know how pumped we are about launching in North Carolina next week. We love your interest and we're going to do our best to ensure everything rolls out smoothly. We know that Lowes is excited as well -- and we hope you guys all check in daily with us at Aisle50.com to see our deal. Lowes has really shown some leadership in the space with this integration -- I see great things for them going forward. I hope to see some of you in Lowes stores on Saturday Aug. 20. Look for the Aisle50 t-shirts!
    Chris Steiner
    CEO, Aisle50

  • knowles7806 Aug 11, 2011

    Cool Faye! Thanks!

  • Faye Prosser - Smart Shopper Aug 11, 2011

    Here you go, knowles and smallone:

    "Great question. Most deals will have expiration dates of between 60 and 90 days after the day you buy -- and it will be explicitly labeled so on the deal site. Bottom line: you've got plenty of time to redeem a deal once you've bought it PLUS we have a great return policy if you change your mind -- just email us before you redeem and we'll issue a snappy refund."

    Sounds pretty reasonable to me.

  • Faye Prosser - Smart Shopper Aug 11, 2011

    Sent them the question, knowles. Will post the answer when I get a response. I want to know as well! :-)

  • smallone0320 Aug 11, 2011

    Great question, knowles7806. I'm interested in that answer too.

  • knowles7806 Aug 11, 2011

    How long will an item stay active on your card without being used? I wouldn't want to be running to the store every other day to get one item!

  • Faye Prosser - Smart Shopper Aug 11, 2011

    The limit for the Chobani deal will be 1 per person. For now, they said each deal will be limit 1. I will ask about the stock issue. Good question!

  • eje1015 Aug 11, 2011

    Interesting, hopefully it will be a great site for couponers!