WRAL SmartShopper

WRAL SmartShopper

Some stores crack down on extreme couponers

Posted July 12, 2011

Rite Aid, Target, Proctor & Gamble are among brands that have decided to limit the number of identical coupons a shopper can use.

Target is putting a stop to shoppers using two "buy one, get one" coupons, in order to get both items free.

Proctor and Gamble now limits consumers to four of the same coupon per shopping trip.


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  • Nancy Jul 17, 2011

    boyces - yes, throughout the country there are many, many who dumpster dive and the *show that shall not be named* has encouraged a lot of seriously bad/rude behaviors in stores. Of course most stores DO limit # of coupons accepted with various policies but the show does NOT address that.

    In fact, the stores where these fools are showing shelf clearing shopping behaviors are forgoing their own store policies to be on the show, again, a point NOT made clear by the shows producers.

    As to manufacturers limiting redemption, no, that's not how marketing works. If a manufacturer puts out X number of coupons into the stream, they know ultimately they have to honor them unless they were used fraudulently. The problem comes in when people buy the coupons that were put in circulation in one part of the country (specific marketing by the manufacturer) and yet are redeemed in massive quantities in another part of the country.

    Hence, the new GS-1 codes -control on redemption and reduce fraud.

  • boyces Jul 15, 2011

    About the article: http://jillcataldo.com/no_more_selling_coupons
    and her juice example. Are there that many people doing extreme couponing and dumpster diving? I guess I'm naive but I thought those were both small groups. Also, everyone I've seen on the infamous TV show indicate they don't usually shop anywhere close to those levels. The show has obviously gotten special permission. If manufacturers want to limit numbers used, they should simply encourage the businesses to do what most grocery stores in the Raleigh area have done, limit the number of Q's per household per day, instead of going to the extreme measures of not putting inserts in newspapers. The manufacturers could even limit how much they pay out to the businesses to encourage those businesses to limit the number of Q's accepted.

  • thecrazyclacks Jul 15, 2011

    I'm wondering why the stores that are featured on the show are allowing customers to break the rules, then turn around and change the policy and complain. Kroger did it. I know they just filmed a segment for the show at a Lowes Foods here in NC. They let someone use more than 20 coupons and they doubled them. Once that airs and they have customers coming in expecting the same treatment, they will complain and crack down. I wish they wouldn't allow it for the show to begin with. Lowes Foods is my grocery store of choice because the only other stores I have in Roxboro are Food Lion and WalMart, and they don't double. I really thought about writing them and giving them my 2 cents, but it probably wouldn't do any good.

  • pss3 Jul 14, 2011

    renee- the P&G coupons are always low value in my opinion...maybe 1 or 2 out of the whole insert is a decent value. But, these are items that most people use frequently and they usually go on sale often so sale + low value coupon = a fair deal...even better if you are at a retailer that doubles!

  • reneebmomof3 Jul 14, 2011

    Nancy - we are already seeing coupon values decrease. Several of the P & G Q's for July were less than they usually are! I am hoping all this coupon frenzy will die down soon and things can get back to "normal."

  • Nancy Jul 13, 2011

    momboozer - what I understand is that P&G, Smart Source and Red Plum basically have sent MOU's (memorandum of understanding) to all the ebay sellers this past year that they were requested to sign and return stating that the whole inserts they were selling can be proven to have been purchased with newspapers by them. It shook out 20% of those sellers, they're gone.

    Then the insert companies sued ebay over coupons being sold - no resolution on that as yet, probably will be in the lawyers hands for a long time but in the meantime, the individual web sites are taking notice and pulling back as well. Some sites have made announcements addressing it from what I've read on blogs.

    You can bet the manufacturers are taking note of the returns that are elevated. Watch for coupon values to decrease (make them less appealing to buyers), and shorter dates which makes selling them a riskier effort with shorter turnaround times.

  • momboozer Jul 13, 2011

    Nancy - I too like to read the articles you link here. I am curious how the companies are separating the ebay selling versus the coupon clippers selling of coupons. What do they currently see as the difference? (if any at all)

  • NCSUBAEstudent Jul 13, 2011

    I agree with allsnug!

    Someone stole our Sunday newspaper this past Sunday. That was our coupons that I use. We PAY for our newspaper. N&O credited our account back. It's the fact of the matter.

  • verncamp Jul 13, 2011

    I have been couponing for years...way back when people thought you were crazy for doing all that work just to save a big....I just hope the crazy people out there do NOT mess it up to bad for us all!

  • verncamp Jul 13, 2011

    I have to agree! Those that over do it ruin in for those of us that go by the rules!