WRAL SmartShopper

WRAL SmartShopper

Food Lion offers coupons for purchase of store brand products

Posted January 19, 2010

Food Lion customers who buy the store brand products can earn coupons for future purchases during a sale between Jan. 6 and Feb. 2.

The chain of grocers, which also includes Bloom stores, is running the promotion to encourage shoppers to try products sold under the Food Lion, Home 360 and Bloom labels.

Shoppers earn $1 in coupons for the first four items purchase and 25 cents on each subsequent purchase up to 10.


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  • babyboomer47 Jan 22, 2010

    "kingfather" is right about the big food companies manufacturing the store brands. I love the FL brands. Food Lion emails coupons to me each week and they have a lot of 'buy one get one free' sales. During their current 'store brands' promotion if you buy 40 store brands,you get a $10 coupon for your next shopping trip--- in other words, FL gives you back 25 cents for each store brand that you buy up to 40 store brand items. Food Lion often emails coupons for $2 off $5 or more of produce or $2 off $5 or more for Deli/Bakery items or $2 off $5 of Butcher Brand Beef. I have shopped at FL since the Food Town grocery store opened in Cary in the 1980's. I enjoy their Deli/Bakery items and the produce in my FL store is top notch as are their meats. The FL employees are nice,helpful and friendly. I currently shop at the Lake Gaston Food Lion and I feel that I get great value for my money.

  • larieke Jan 21, 2010

    For 19 years Food Lion was the only place I shopped for groceries, and I recommended it to all friends and relatives who moved to the Triangle area. But NO LONGER. Ever since the Belgian company bought them out, they have been the highest in price of all grocery chains. (Just type "grocery prices" in the WRAL search box.) I still buy some items a Food Lion, but very carefully, and only because the next chain store is 3 miles further away.

  • UNCfuturealumi Jan 21, 2010

    I shop Food Lion BECAUSE..winn dixie left NC and Lowe's is TOO costly, Kroger and HT is too far away..Nothing beat Winn Dixie at one time...

  • Bilbo Jan 21, 2010

    Part of what works for me is clipping coupons and shopping every week. I try to maintain a reasonable level of all items I use regularly, that way I only buy them when I have a coupon and a sale is in effect. Obviously this doesn't work for produce or other things. You have to strategize, and the money you save will inspire you to keep at it.

  • HappyGirl08 Jan 21, 2010

    I will buy a store brand at any of the stores I shop in if I have tried it and I like it. I don't care about the label, I care about the taste and the cost. I do wish FL would double, but for the most part their prices are cheaper than HT. I haven't done much comparrison to them vs. kroger. However, I do find that some of the items I like to buy are not sold at FL therefore I just plan a trip to HT when I have my coupons ready and pick up what I want.

  • JenniferK Jan 21, 2010

    Just a quick note to keep your eyes open. So often, people just trash their receipts and coupons, or drop them in the parking lot. I'm certainly not advocating digging through the trash, but walking thru the parking lot this week, I found a printable catalina coupon for $1.25 off of any purchase. That's as good as found money!

  • Barf-olomew Jan 21, 2010

    The reason they don't double coupons is that they aren't double the price to begin with. Example, we had a large group coming over for Thanksgiving (18+ people). Being frugal, and wanting to use my money for Christmas, I went to HT, Kroger & FL to price everything out. I saved over $35 than shopping at HT & over $27 than Kroger. I ended up buying the turkey @ Kroger only b/c the larger birds were sold out @ the FL near my home. BTW... the savings were before the $25 GC I earned for being a frequent shopper of FL. So, all totaled, I saved over $60 than HT. Did your double coupons equal that?
    All generic items are produced by the same brand names. No differnce.

  • kingfather Jan 21, 2010

    You can actually buy 36 more items at 4/$1 savings for a total of $10 savings per trip.I believe everyone is entitled to their opinion about where they want to shop, but Food Lion's store brands are the same quality as Kroger's or Harris Teeter's or Lowes Food's brands. Most are produced by the big food companies (General Mills, PG, Heinz,etc.) on the same production lines as their name brands. Louise4 is obviously more concerned with image than substance, and is typical of the shopper who lets advertising determine her choices. I'll bet she only buys gas at Exxon,BP,or Shell, as her SUV(advertising again) would never run properly on gas bought from Kangaroo or Wal Mart stations. The retailers depend on such snobby buyers for their profit margin. The rest of us "slobs" enjoy saving the money, and having money left from our savings to buy other things we want.

  • JaredsMom Jan 21, 2010

    And what's wrong with FL's store brands? I love them. I love their meats. Much better than Wal-Mart's pre-packaged (so called fresh) meats. I'm not a huge fan of FL's produce, although some locations are better than others.

  • Southern Girl Jan 21, 2010

    I do not shop at Food Lion. They have never doubled coupons like the others, and it really disturbs me.

    Also, I think their meat is sub-par, and the veggies and fresh fruits are a hit and miss.

    I would rather pay a little more at Lowe's or Harris Teeter.

    I mentioned the double coupon thing at the NC State Fair this past year, and they said they would take it to the source. Obviously, they forgot, so I don't shop there. And, I CERTAINLY do not use their store brands.